Senior Program Manager, Paid Social, Growth Marketing
Our Mission
As the worlds number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers...
(*comScore Total Visits, September 2023)
Day to Day
You have deep experience and a proven track record of delivering insightful analysis that scalable solutions to marketing analytics needs. Proactively seeking partnerships across teams, you will help define key metrics and create goals. You will execute complex ad-hoc analyses with little direction and with a high degree of rigor. You will develop replicable processes that improve efficiency and enable marketers to effectively meet their data needs. You will be responsible for your own roadmap. You will work with analytics teams to improve attribution and reporting methodologies. You will support marketers in developing and testing hypotheses that can help grow their program.
As a data-driven, analytical, and passionate problem solver, your role owns a vital component of our marketing programs impact: acquisition data. You will be involved from the very beginning of each new campaign, and you will know how that campaign impacted the bottom line. As we kick off a new marketing strategy, you will be there to help us discover, scope, identify, and prioritize the data we need to power our audience segmentations, site optimization tests, and campaign performance measurement. You will be responsible for improving program strategy, segmentation, monitoring, optimization, and reporting.
This role has an exciting opportunity to provide expertise and ownership for the data we leverage each day. If you are a technical, data-driven marketing analyst who loves innovation and champions the customer, Indeed is looking for you. We offer an environment to work with an incredible amount of data applying your analytical skills in a fast-paced, growing company. You will be a part of multiple product launches that meet the growing needs of employers worldwide.
Responsibilities
Proactively collaborate and influence across teams to plan, launch, execute, measure and optimize marketing programs within a single or multiple channels such as SEO, SEM, Paid/Organic Social, Online Video, TV, Audio, Direct Mail, Email, Web, Landing Page Optimization
Collaborate effectively with creative and/or media agency vendors
Define requirements for analytics partners
Own A/B testing roadmap to validate and optimize performance of marketing programs
Have a deep understanding of how your key performance metrics are attributed. Work with analysts to develop better attribution methodologies.
Set goals, define priorities, and create roadmap for your marketing program
Monitor and report on performance of programs against goals
Examine data to identify opportunities for program improvement.
Propose and implement new ideas that can drive incremental impact
Have a deep understanding of how your key performance metrics are attributed.
For paid marketing programs, create budget proposals and be held accountable your budget and Cost-per-Acquisition targets
Skills/Competencies
5+ years experience launching, measuring, optimizing and reporting on growth-oriented performance marketing channels such as paid social, or search.
3+ years experience of developing marketing goals, strategy, priorities, plans and budgets.
Experience owning and managing an A/B testing roadmap, which includes test design, implementation, measurement, and drawing business insights
Excellent project management skills, proficiency in Excel with excellent quantitative and analytical skills.
Proven ability to work with professionals from multiple internal disciplines (eg, Finance, Legal, Product, Engineering Analytics, etc.), including external creative or media agency partners
Experience defining requirements for analytics or engineering teams in order to improve attribution and reporting.
Proficiency in tools and software related to the channels you will manage
Salary Range Transparency
US Remote 126,000 - 183,000 USD per year
Austin 126,000 - 183,000 USD per year
Seattle 145,000 - 210,000 USD per year
San Francisco Metro Area 157,000 - 228,000 USD per year
Salary Range Disclaimer
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
Benefits - Health, Work/Life Harmony, & Wellbeing
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners. Select your country and learn more about our employee benefits, program, & perks at https://benefits.indeed.jobs!
Equal Opportunities and Accommodations Statement
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. Were proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Accommodations at 1-855-567-7767, or by email at [email protected]. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Indeeds Employee Recruiting Privacy Policy
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our sites user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.
Reference ID: 43510
Job Type: Full-time
Pay: $126,000.00 - $183,000.00 per year
Application Question(s):
How many years of experience do you have managing paid social campaigns at scale?
How did you define success in the campaigns that you managed across paid social channels?
Are you authorized to work in the United States?
Are you a current or former Indeed employee?
How did you hear about this role?
What types of industries have you marketed across paid social channels? (i.e. Ecommerce, B2B, CPG, Technology).
Work Location: Remote
Apply Now
As the worlds number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers...
(*comScore Total Visits, September 2023)
Day to Day
You have deep experience and a proven track record of delivering insightful analysis that scalable solutions to marketing analytics needs. Proactively seeking partnerships across teams, you will help define key metrics and create goals. You will execute complex ad-hoc analyses with little direction and with a high degree of rigor. You will develop replicable processes that improve efficiency and enable marketers to effectively meet their data needs. You will be responsible for your own roadmap. You will work with analytics teams to improve attribution and reporting methodologies. You will support marketers in developing and testing hypotheses that can help grow their program.
As a data-driven, analytical, and passionate problem solver, your role owns a vital component of our marketing programs impact: acquisition data. You will be involved from the very beginning of each new campaign, and you will know how that campaign impacted the bottom line. As we kick off a new marketing strategy, you will be there to help us discover, scope, identify, and prioritize the data we need to power our audience segmentations, site optimization tests, and campaign performance measurement. You will be responsible for improving program strategy, segmentation, monitoring, optimization, and reporting.
This role has an exciting opportunity to provide expertise and ownership for the data we leverage each day. If you are a technical, data-driven marketing analyst who loves innovation and champions the customer, Indeed is looking for you. We offer an environment to work with an incredible amount of data applying your analytical skills in a fast-paced, growing company. You will be a part of multiple product launches that meet the growing needs of employers worldwide.
Responsibilities
Proactively collaborate and influence across teams to plan, launch, execute, measure and optimize marketing programs within a single or multiple channels such as SEO, SEM, Paid/Organic Social, Online Video, TV, Audio, Direct Mail, Email, Web, Landing Page Optimization
Collaborate effectively with creative and/or media agency vendors
Define requirements for analytics partners
Own A/B testing roadmap to validate and optimize performance of marketing programs
Have a deep understanding of how your key performance metrics are attributed. Work with analysts to develop better attribution methodologies.
Set goals, define priorities, and create roadmap for your marketing program
Monitor and report on performance of programs against goals
Examine data to identify opportunities for program improvement.
Propose and implement new ideas that can drive incremental impact
Have a deep understanding of how your key performance metrics are attributed.
For paid marketing programs, create budget proposals and be held accountable your budget and Cost-per-Acquisition targets
Skills/Competencies
5+ years experience launching, measuring, optimizing and reporting on growth-oriented performance marketing channels such as paid social, or search.
3+ years experience of developing marketing goals, strategy, priorities, plans and budgets.
Experience owning and managing an A/B testing roadmap, which includes test design, implementation, measurement, and drawing business insights
Excellent project management skills, proficiency in Excel with excellent quantitative and analytical skills.
Proven ability to work with professionals from multiple internal disciplines (eg, Finance, Legal, Product, Engineering Analytics, etc.), including external creative or media agency partners
Experience defining requirements for analytics or engineering teams in order to improve attribution and reporting.
Proficiency in tools and software related to the channels you will manage
Salary Range Transparency
US Remote 126,000 - 183,000 USD per year
Austin 126,000 - 183,000 USD per year
Seattle 145,000 - 210,000 USD per year
San Francisco Metro Area 157,000 - 228,000 USD per year
Salary Range Disclaimer
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
Benefits - Health, Work/Life Harmony, & Wellbeing
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners. Select your country and learn more about our employee benefits, program, & perks at https://benefits.indeed.jobs!
Equal Opportunities and Accommodations Statement
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. Were proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Accommodations at 1-855-567-7767, or by email at [email protected]. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Indeeds Employee Recruiting Privacy Policy
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our sites user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.
Reference ID: 43510
Job Type: Full-time
Pay: $126,000.00 - $183,000.00 per year
Application Question(s):
How many years of experience do you have managing paid social campaigns at scale?
How did you define success in the campaigns that you managed across paid social channels?
Are you authorized to work in the United States?
Are you a current or former Indeed employee?
How did you hear about this role?
What types of industries have you marketed across paid social channels? (i.e. Ecommerce, B2B, CPG, Technology).
Work Location: Remote
Apply Now