Senior product marketing manager, industries

About this roleWe are seeking an experienced senior product marketing manager, industries to join our dynamic marketing team. This role will be responsible for executing impactful strategies for our enterprise solutions in the top industries we target, including financial services, retail & CPG, and healthcare. This role requires a deep curiosity about our target industries and personas, ability to craft creative and compelling narratives that influence behaviors, and strong cross-functional skills to influence and execute on highly impactful campaigns. This candidate must have experience marketing to Fortune 2000 B2B customers. You'll report to our Head of solutions marketing. ‍♀️ Your responsibilitiesMarket and customer research and analysisConduct market and customer research to identify trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaignsMarketing campaign strategy and executionCreate and execute impactful marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversionMessaging and content creationDevelop or support high-quality messaging and content for both buyer and sellers, including messaging docs, enablement materials, sales collateral, ebooks, website copy, product tours, webinar contentCollaboration and teamworkCollaborate with cross-functional teams and lead cross-functional initiatives across marketing, product, GTM strategy, sales, and CSContribute to a positive and collaborative team environment⭐️ Is this you?3+ years of experience in enterprise B2B solutions marketing, industry marketing, or product marketing.Experience in marketing to Healthcare, Retail, or Financial services customers.Proven track record of developing and executing successful marketing campaigns that drive lead generation and conversion.Strong strategic thinking and problem-solving skillsWritten and verbal communication skillsStrong organizational skills and detail orientation Ability to thrive in ambiguity and a fast-paced environment Benefits & perks (US Full-time employees)Generous PTO, plus company holidaysMedical, dental, and vision coverage for you and your familyPaid parental leave for all parents (12 weeks)Fertility and family planning supportEarly-detection cancer testing through GalleriFlexible spending account and dependent FSA optionsHealth savings account for eligible plans with company contributionAnnual work-life stipends for:Home office setup, cell phone, internetWellness stipend for gym, massage/chiropractor, personal training, etc.Learning and development stipendCompany-wide off-sites and team off-sitesCompetitive compensation, company stock options and 401kWriter is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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