Senior Principal Consultant- Salesforce Marketing Cloud Solutions Architect
Salesforce Marketing Cloud Solutions Architect Location: Chicago, IL (Remotely) Duration: 12+ months Client is seeking a Salesforce Marketing Cloud Solutions Architect to lead the design, implementation, and optimization of scalable, secure, and data-driven marketing solutions. This role bridges business strategy and technical execution, ensuring Salesforce Marketing Cloud is architected to support personalized, omnichannel customer journeys and long-term platform growth. The ideal candidate is a strategic thinker with deep technical expertise in Salesforce Marketing Cloud, strong integration and data architecture skills, and proven experience leading complex marketing technology implementations. Key Responsibilities Solution Architecture & Design • Architect end-to-end Salesforce Marketing Cloud solutions aligned with business, marketing, and IT objectives • Define scalable architecture for email, mobile, web, advertising, and personalization use cases • Establish best practices for data modeling, account configuration, security, and performance Platform Leadership • Act as the technical authority for Salesforce Marketing Cloud implementations • Evaluate and recommend Salesforce features, add-ons, and related technologies (Personalization, Data Cloud, Mobile, etc.) • Lead technical design workshops and architecture reviews Data & Integration Architecture • Design and oversee integrations between Marketing Cloud and CRM (Sales/Service Cloud), Data Cloud/CDP, web platforms, and third-party systems • Define data models, contact strategies, and identity resolution approaches • Ensure data governance, compliance, and privacy requirements (GDPR, CCPA, CAN-SPAM) Journey & Personalization Enablement • Architect complex customer journeys using Journey Builder and real-time triggers • Enable advanced segmentation, automation, and personalization capabilities • Support AI-driven features such as Einstein recommendations, send-time optimization, and predictive scoring Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status. Apply tot his job