Senior Paid Social Strategist

The Senior Paid Social Strategist is responsible for leading the strategy, execution, and performance of paid social campaigns across multiple clients. Description Role Overview The Senior Paid Social Strategist is responsible for leading the strategy, execution, and performance of paid social campaigns across multiple clients. This role brings a strong balance of strategic thinking and technical expertise—translating data into actionable insights, driving optimization, and delivering measurable business impact. This individual operates as a key owner of their accounts, managing complex programs with a high level of autonomy while contributing to team growth, process improvement, and cross-channel collaboration. Success in this role requires strong ownership, proactive communication, and the ability to independently drive work forward. Key Responsibilities Performance & Strategy Own performance across multiple paid social accounts, ensuring alignment with client business goals and KPIs Translate campaign data into clear, actionable insights that drive performance improvements Develop and execute full-funnel paid social strategies focused on efficiency, scale, and conversion Identify opportunities to improve audience targeting, creative performance, and conversion paths Proactively identify performance risks and implement solutions before escalation is needed Platform & Technical Expertise Build and manage scalable campaign structures across platforms such as Meta and LinkedIn Leverage advanced platform features, including automated rules, experiments, and optimization tools Troubleshoot and resolve issues related to tracking, attribution, bidding strategies, and platform delivery Implement structured testing strategies (creative, audience, bidding) to continuously improve results Reporting & Insights Deliver clear, insight-driven reporting that connects performance to business outcomes Translate data into compelling narratives and strategic recommendations Identify trends, patterns, and opportunities to inform future strategy Maintain a consistent testing and learning agenda across accounts Client & Team Collaboration Build strong client relationships through proactive communication and strategic guidance Communicate performance updates, challenges, and recommendations with clarity and confidence Partner closely with Account and Project Management teams to ensure alignment on priorities, timelines, and deliverables Surface risks, delays, or blockers early with clear mitigation plans Ownership & Execution Excellence Take full ownership of assigned accounts, ensuring work is delivered accurately and on time Maintain strong visibility into task progress, proactively communicating status updates and risks Manage multiple priorities while meeting deadlines without requiring senior intervention Demonstrate proactive thinking by identifying next steps, opportunities, and solutions without direction Operational Excellence Manage multiple accounts and priorities while maintaining strong attention to detail and deadlines Contribute to scoping, planning, and prioritization of work across accounts Ensure clear documentation, organization, and handoff of work to support team efficiency Identify and implement process improvements to increase scalability and consistency Team Development & Contribution Mentor junior team members on execution, strategy, and platform best practices Contribute to the development and refinement of internal processes and SOPs Test and share new platform features, tools, and best practices Support a collaborative, accountable, and high-performing team environment Business Contribution Identify opportunities for account growth and performance expansion Support the development of case studies, campaign narratives, and marketing materials Contribute strategic insights during planning and client conversations Qualifications 4–6 years of paid media experience, with agency experience preferred Proven experience managing paid social campaigns with measurable performance outcomes Strong analytical skills with the ability to translate data into actionable insights Hands-on experience with platforms such as Meta and LinkedIn Experience with testing strategies, attribution, and performance optimization Experience in higher education and/or eCommerce verticals is a plus Platform certifications preferred (Meta Blueprint, LinkedIn Marketing Labs, or equivalent) Experience with TikTok Ads; TikTok Shop, and social commerce experience is a plus Success in This Role Looks Like Consistently improving campaign performance against client KPIs Delivering clear, strategic, and actionable insights in reporting Managing multiple accounts with strong ownership, organization, and minimal oversight Communicating proactively and surfacing risks early Building trust with clients through confident, solutions-oriented recommendations Contributing to team growth, process improvement, and cross-channel collaboration