Senior Paid Media Manager
Job Description: • Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic. • Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics. • Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks). • Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies. • Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV. • Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline. • Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms. • Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage. Requirements: • 5 years of hands-on experience managing paid media campaigns across multiple digital platforms. • Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform. • Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration. • Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them. • Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution. • Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems. • Bonus: experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram). Benefits: • Offers Equity • Offers Bonus Apply tot his job