Senior Mobile Product Manager

P LEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED. Senior Mobile Product Manager We’re looking for an individual contributor to own and evolve the Scentbird iOS/Android app - a key revenue channel and the primary touchpoint for some of our best customers. This isn’t a maintenance role. You’ll drive innovation in mobile-native features, user flows, and in-app engagement - not just achieve feature parity with the web experience. You’ll partner deeply with engineering, design, analytics, and architecture to deliver high-quality, high-retention app experiences - backed by A/B tests, user insight, and strong product instinct. Our mobile app is not an afterthought - it’s the foundation of long-term customer value. What You’ll Be Responsible For: Product Strategy & Execution Define the product vision, strategy, and roadmap for the Scentbird through the lens of a native app expert (iOS + Android) Own full lifecycle: ideation → discovery → delivery → measurement → iteration Prioritize opportunities that improve app retention, order volume, and LTV Collaborate with engineering on native feature architecture, development best practices, QA release cycles, and app store processes Mobile-First Innovation Lead mobile-specific product thinking: push notifications, widgets, deep links, GPS, camera, in-app navigation, personalization Partner with design to evolve the in-app experience using platform-native patterns - while maintaining brand consistency Work with architecture to plan scalable integrations and avoid rework across mobile/web UX Ownership & Research Own user flows, conversion funnels, onboarding, and subscription surfaces within the app Use data (Mixpanel, GA4), screen recordings, and usability studies to guide UX improvements Partner with a mobile UI/UX designer, but retain decision-making authority on all product-side UX Interweavin ML and AI into our every day experience in a seamless way that benefits our users experience Agile Execution Act as Product Owner for a dedicated mobile development team Write user stories, manage the backlog, and drive sprints (refinement, planning, review) Maintain close coordination with architecture and peer PMs to manage dependencies and app/web parity where needed Experimentation & Impact Own app-specific KPIs: D30/D90 retention, engagement, recency, economic KPIs Design A/B tests and MVP experiments to validate changes before scale Monitor and report app performance trends regularly to leadership and peers Cross-Functional Partnership Collaborate with Web Teams, Retention, Conversion Rate Optimization, CX, and Ops to align on campaign rollout and app-surface priorities Ensure app UX supports broader customer journey goals across email, push, and site Act as a mobile product evangelist within the broader org - sharing trends, experiments, and learnings What You’ll Need to Have: 10+ years in digital product management with at least 7 years focused on mobile apps Experience with monthly subscriptions, ideally in a B2C delivery based product AI / ML knowledgeable and understands how customers react and use these tools in online commerce Proven track record shipping native mobile app features with measurable retention or LTV impact Deep understanding of iOS/Android capabilities and app lifecycle: build → QA → store submission → phased rollout Experience managing app UX in partnership with design Fluency in product analytics tools (Mixpanel, GA4, Amplitude, etc.) and experimentation frameworks Familiarity with app-specific constraints and levers (push infra, biometric auth, app tracking transparency, etc.) Strong collaboration skills with engineering, design, marketing, and architecture