Senior Marketing Manager, Event Marketing
Job Description:
ā¢ Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
ā¢ Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
ā¢ Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
ā¢ Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
ā¢ Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
ā¢ Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
ā¢ Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
ā¢ Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
ā¢ Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
ā¢ Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Requirements:
ā¢ 5ā7 years of experience in event marketing or related marketing roles.
ā¢ Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
ā¢ Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
ā¢ Ability to analyze campaign performance data and apply insights to optimize results.
ā¢ Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
ā¢ Strong communication skills and the ability to collaborate effectively with internal stakeholders.
ā¢ Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
ā¢ Prior experience with event registration platforms is a plus; Swoogo experience preferred.
ā¢ Willingness to travel for events as required, up to 15% of the time.
ā¢ Ability to work under tight deadlines in a fast-paced, event-driven environment.
ā¢ Familiarity with or interest in learning about the information security industry.
ā¢ Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
ā¢ Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Benefits:
ā¢ Health insurance
ā¢ 401(k) matching
ā¢ Paid time off
ā¢ Flexible work arrangements
ā¢ Professional development opportunities
Apply Now
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ā¢ Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
ā¢ Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
ā¢ Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
ā¢ Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
ā¢ Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
ā¢ Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
ā¢ Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
ā¢ Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
ā¢ Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
ā¢ Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Requirements:
ā¢ 5ā7 years of experience in event marketing or related marketing roles.
ā¢ Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
ā¢ Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
ā¢ Ability to analyze campaign performance data and apply insights to optimize results.
ā¢ Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
ā¢ Strong communication skills and the ability to collaborate effectively with internal stakeholders.
ā¢ Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
ā¢ Prior experience with event registration platforms is a plus; Swoogo experience preferred.
ā¢ Willingness to travel for events as required, up to 15% of the time.
ā¢ Ability to work under tight deadlines in a fast-paced, event-driven environment.
ā¢ Familiarity with or interest in learning about the information security industry.
ā¢ Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
ā¢ Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Benefits:
ā¢ Health insurance
ā¢ 401(k) matching
ā¢ Paid time off
ā¢ Flexible work arrangements
ā¢ Professional development opportunities
Apply Now
Apply Now