Senior Marketing Manager, Demand Gen

Company DescriptionPayNearMe develops technology to facilitate the end-to-end customer payment experience, making it easy for businesses to accept, disburse and manage payments. Our modern and reliable platform lowers the total cost of payments by increasing acceptance rates, driving self-service and simplifying exceptions. We future-proof our clients’ payments roadmap by including all payment types and channels through a single contract and integration. With PayNearMe, businesses can transform the outdated systems holding them back from achieving progress.PayNearMe has over 200 employees, closed a $45M Series D round in June 2023 and is processing over billions in payments annually. We’re headquartered in Silicon Valley with our employees distributed all across the U.S. Help us solve our clients’ biggest payment problems.Job DescriptionThe Sr. Marketing Manager, Demand Gen will take ownership of large-scale demand gen marketing initiatives by developing, executing, and influencing programs to drive awareness, demand and opportunity creation in the Financial Institutions & Lending vertical at PayNearMe.We’re looking for a results-driven marketer who will be responsible for planning, building and optimizing demand gen initiatives, including inbound, outbound, events and SDR-led campaigns. The ideal candidate will have strong B2B marketing experience and be familiar with marketing to financial institutions such as lenders, banks and/or credit unions. Lead the planning and execution of demand gen initiatives, with a mix of strategic thinking and creative execution capabilitiesOversee the creation of comprehensive demand generation campaigns for new client acquisition and opportunity creationCollaborate closely with marketing, sales, SDRs, and other departments to deliver segmented campaigns aligned with revenue team goals Hands-on collaboration with a variety of external vendors and partners, including design, paid advertising and content writing resources Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvementUnderstand how to use different channels and tactics to reach different audiences, such as events, digital marketing, paid social, partnerships and emailQualifications8-10 years of experience in B2B demand gen marketing, with a focus on SaaS or technology productsA strong background in campaign development and program executionProven ability to lead cross-functional teams and manage large-scale marketing projectsExperience marketing to mid-large sized financial institutions, such as banks, credit unions, and/or lendersStrong strategic thinking and creative approach to problem solvingExcellent leadership, communication, and project management skillsBachelor’s or Master’s degree in Marketing, Business, or related fieldAdditional InformationBenefitsBase salary per year (paid semi-monthly)Fast- paced and professional work cultureStock options with standard startup vesting - 1 year cliff; 4 years total$50 monthly communication expense stipend to go towards your phone/internet bill$250 stipend to enhance your WFH setupReimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)Premium medical benefits including vision and dental (100% coverage for employees)Company-sponsored life and disability insurancePaid parental bonding leavePaid sick leave, jury duty, bereavement401k planFlexible Time Off (our team members typically take off ~3-4 weeks per year)Volunteer Time Off13 scheduled holidays4-6x / year in-person team meet-ups Salary Range: 140,000 - 155,000 PayNearMe strives to create a workplace where all employees thrive. Our core values represent who we are today and we take pride in the way we work with each other as well as with our stakeholders.We’re in this together to do the right thing. We deliver real results we are proud of while remaining respectful, transparent, and flexible.PayNearMe is an equal opportunity employer. We are diligently and thoughtfully working towards cultivating a diverse workforce which in turn, enhances our products and services for the communities we serve. Applicants who represent all backgrounds are strongly encouraged to apply.—Candidate information will be treated in accordance with our job applicant privacy notice found at: for Disabled ApplicantsAlternative formats of this Notice are available to individuals with a disability. Please let us know if you need assistance.All your information will be kept confidential according to EEO guidelines. Apply tot his job