Senior Marketing Data Analyst (Google Analytics)
About the position The Senior Marketing Data Analyst at Jamf is responsible for measuring and analyzing key performance metrics to support marketing objectives. This role involves creating tools for communicating insights to cross-functional teams, identifying high-impact business opportunities, and enabling data-driven decisions. The analyst will leverage strong narrative and visualization skills to drive data discipline and shared success within the team. Responsibilities • Design, build, and maintain advanced analytics dashboards and reports in Domo to track and evaluate marketing performance. • Leverage expertise in Google Analytics to monitor website performance, user engagement, and conversion rates; analyze traffic patterns; and provide actionable insights to improve campaigns. • Set up and configure Google Tag Manager (GTM) to implement tags and tracking for new features, campaigns, and user interactions. • Partner with the marketing team to analyze campaign impact and provide recommendations to optimize ad spend, targeting, and content strategy. • Conduct in-depth analysis of lead generation trends, customer segmentation, and sales pipeline efficiency to inform campaign and product positioning. • Use data forecasting and predictive modeling to support strategic planning and budget allocation for marketing initiatives. • Collaborate with engineering and data teams to maintain data integrity, manage pipelines, and troubleshoot discrepancies. • Gather and understand business requirements by meeting with marketing, sales, operations, and other stakeholders. • Mentor stakeholders and analysts to develop in-house analytics capabilities. • Recommend and shape the analytics technology stack to enhance insights into performance. Requirements • Minimum of 5 years of experience with analytics and business intelligence tools for data analysis and reporting (e.g. Domo or Tableau). • Expertise in Google Analytics and Google Tag Manager, with experience setting up, configuring, and troubleshooting tracking and tagging. • Experience as a Data Analyst in a SaaS or technology-driven environment, with strong focus on marketing analytics (Preferred). • Experience with SQL and data warehouse solutions such as Snowflake (Preferred). • Familiarity with CRM, marketing automation, web analytics, and digital advertising tools. • Proven track record of leading complex projects to completion and achieving business objectives. • Self-starter with strong organizational and analytical skills. Nice-to-haves • Master's degree in relevant field of study (Preferred). • Experience with SQL and data warehouse solutions such as Snowflake (Preferred). Benefits • Remote, in-office, and hybrid roles available. • Work-life balance prioritized. • Clear career path for growth under supportive leadership. • Opportunity to work with a small and empowered team. • Inclusive and supportive work environment. Apply tot his job