Senior Marketing Consultant (Academic Background) – Strategy, Positioning & Market Research

I am looking for a serious, experienced marketing professional with a formal academic background in marketing or business. ❌ This is NOT a “get rich quick”, funnel-hacking, hype-driven role. If your vocabulary includes “I’ll scale your funnel to 50M in 14 days” or "I scaled Business X from 10k to 100 M in one year", this is not for you. German is probably needed for this role - AI translations won't do the job. However i am able to interpret english strategies and I am not sure yet. A German Native or fluent speaker is certainly prefered. I am explicitly looking for someone who has studied marketing, understands theory, research, positioning and strategy, and applies it pragmatically in real businesses. Your task is to develop a solid, well-founded marketing strategy based on real analysis – not templates. We are a well-established German company with extensive experience in designing and building premium wood-frame houses. Our next strategic focus is the launch and positioning of exclusive, high-end wooden pavilions for private gardens and backyards, starting at €25,000+. Manufacturing is fully set up, reference projects are available, and we already have real-world customer installations successfully completed. Your role includes: - Target group research & segmentation - Buyer personas (based on data, not assumptions) - Messaging & tone of voice development - Market & competitor analysis - Value proposition & positioning - Strategic channel selection (not “be everywhere”) - Clear marketing logic: why this message, why this audience, why this channel This is strategic groundwork, not execution-heavy campaign management. No Hands-on, we have Online Marketing Manager who does the setup of campaigns What I am explicitly NOT looking for - “Growth hackers” - Funnel copy-paste experts - Bro-marketing / hype language - Fake case studies - TikTok gurus & crypto-style marketing - “I learned marketing from YouTube” profiles Required qualifications Please apply only if you meet at least most of the following: University degree in Marketing, Business, Economics or similar Strong understanding of classic & modern marketing theory Strategic thinking, not tactic hopping Ability to explain decisions logically and clearly Clean, professional communication (no hype language) Experience working with real businesses (SME or mid-size) Nice to have (but not required) - Experience in consulting or agency strategy roles - Background in market research or brand strategy - German Language - Experience with European / DACH markets - Ability to document strategy in structured frameworks I value: - substance over speed - clarity over buzzwords - logic over promises If you are a real marketing professional, you will feel at home here. Apply tot his job