Senior Manager, Media Planning

Job Description:dentsu is looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. You should have some experience in both traditional and off-line media (TV, Radio, Print, OOH), but a major focus of this role will focus on all things digital – digital media planning, digital activation, digital partnerships, digital channels, and performance media. You will be a key member of the team and a point of contact to our clients. This role will be very hands-on and involved in the day-to-day of this account.As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. You are expected to have a strong working knowledge of the media landscape (including digital). You will report to the Director, Media Planning. This role can be remote but will work CST hours.Key Responsibilities: Accountable for media plan output timeliness, accuracy, and overall excellenceParticipate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counselDemonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendationsWork closely with activation department leads to outline appropriate processes and timelines to ensure flawless executionUnderstand and adopt new techniques and technologies that are relevant for clients’ media strategiesProvides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)Build & maintain trusting, collaborative relationships with clients at appropriate levelsAccurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to clientCapable of effectively managing up and down the reporting structureProvide and discuss industry information on media, markets and related dynamicsTrain, motivate and develop media planning groupConstruct and deliver accurate, honest and timely performance management documentsQualifications4-6 years of communications/media planning experience Experience in traditional marketing and current knowledge of trends and innovations in traditional mediaExperience in digital marketing / media and current knowledge of trends and innovations in digital mediaProven leadership skills and management experienceWorking knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar StrategyExperience with Media Tools and buying platforms such as DDS, Media Ocean, Spot ToolkitSolid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)The annual salary range for this position is $68,000-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include: Medical, vision, and dental insurance; life insurance; short-term and long-term disability insurance; 401k; flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave, and aid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.Location:USA - Remote - New YorkBrand:Dentsu XTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Originally posted on Himalayas

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