Senior Manager - Marketing Industry

Ready to shape the future of work? At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Senior Manager - Marketing Industry As the Senior Marketing Manager for one of our industry verticals, you will own the global industry marketing strategy end-to-end, crafting and executing high impact initiatives that directly fuel pipeline and accelerate revenue growth for the business unit. This is a high-visibility role requiring deep collaboration with global sales leadership and marketing teams to align initiatives and maximize engagement and ROI. You will be responsible for orchestrating our marketing ecosystem and Centres of Excellence (COEs) to produce high-impact content, campaigns and events that drive engagement and measurable results. Responsibilities • Marketing Strategy and planning: Lead and manage the integrated marketing strategy for the sector, overseeing projects from conception to completion to ensure they are delivered on time, on budget, and to the highest standard. • Stakeholder collaboration: Collaborate and communicate with leadership from the business unit, sales teams, and marketing teams to align on initiatives and maximize engagement and ROI. • Brand Management: manage and enhance the Genpact brand within the sector, ensuring all marketing communications and materials are consistent, professional, and reinforce our position as a trusted industry leader. • Demand Generation & Lead Management: Design and execute campaigns (events, digital, email etc.) to generate high-quality leads, nurture prospects through the sales funnel, and support the business development pipeline. Ensure all leads are tracked and managed through the lead management process. • Event Management & Execution: Plan and manage industry events and conferences—from strategy and logistics to execution and post-event follow-up—to maximize engagement and ROI. Also, manage the communication and orchestration of all relevant global marketing initiatives including Brand, AI & Advanced Tech, Genpact Next and NextGen events into the business teams. • Account-Based Marketing (ABM): Develop and implement targeted ABM programs for key accounts, creating personalized marketing initiatives to defend and grow revenue with a deliberate and systematic approach to engagement and experiences. • Joint client marketing and advocacy: Identify and execute joint client marketing opportunities with clients, including case studies, press mentions, video testimonials, speaking opportunities and work with the Client Health team to drive client advocacy and client references. • Content Creation & Management: Collaborate with our Centres of Excellence (COEs) to produce high-impact content (e.g., whitepapers, blogs, articles, case studies) that address client challenges and showcases our expertise. • Digital Marketing & Channel Management: Manage the social media strategy, website content, and digital presence to engage our target audience, enhance our digital footprint, and support campaign objectives. • Budget Management: Manage tracking and reporting of the marketing budget including planning, forecasting, tracking and analysis. • Performance Analytics: Help track and prepare regular reporting on campaign performance, ROI, and key marketing metrics to inform future strategy. Qualifications we seek in you! Minimum Qualifications • Proven experience in B2B marketing, ideally within tech, consulting, or digital services. • Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Pardot, etc). • Strong collaboration, communication, and analytical skills. • Experience managing cross-functional programs and executive-level engagement. Preferred Qualifications/ Skills • Strategic and innovative mindset with a bias for action. • Detail-oriented and organised, with strong programme management capabilities. • Passionate about building long-term customer relationships. • Adaptive to a fast-paced, evolving marketing landscape. • Comfortable working across global teams and senior stakeholders Why join Genpact? • Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation • Make an impact – Drive change for global enterprises and solve business challenges that matter • Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.