Senior Manager, Influencer Marketing job at tarte Cosmetics in New York, NY
Senior Manager, Influencer Marketing
Hybrid
Full time
New York, New York, United States
tarte cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends & social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte’s influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte’s influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing.
Responsibilities
Influencer Strategy & Leadership
Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance.
Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives.
Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency.
Creator Partnerships, Talent Agencies & Negotiations
Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit.
Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives.
Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships.
Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape.
Support internal processes around contracts, compliance, timelines, and approvals.
Campaign Execution & Programming
Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review.
Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments.
Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations.
Gifting, Mailers & Community Building
Support tarte’s gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution.
Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity.
Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams.
PR & Events
Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling.
Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities.
Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals.
Qualifications
7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred.
Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships.
Strong existing relationships with influencers, creators, and talent agencies.
Deep understanding of social trends, the creator economy, and digital-first brand building.
Experience supporting or leading influencer teams in a fast-paced, highly creative environment.
Highly organized, strategic, and proactive with strong attention to detail.
Excellent communication and relationship-building skills across internal teams and external partners.
Our Perks:
Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
Medical, dental, vision, 401K plan & access to health & wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
Makeup gratis, employee discount on tarte.com, team give back initiatives
Friendly, fun, creative & collaborative work environment
Apply Now
Apply Now
Hybrid
Full time
New York, New York, United States
tarte cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join our team! This role is ideal for someone passionate about beauty, trends & social media who thrives in a fast-paced environment and brings deep expertise in creator casting, talent partnerships, and contract negotiations. You will play a key role in supporting tarte’s influencer marketing strategy, managing high-impact creator partnerships, and strengthening tarte’s influencer ecosystem across platforms. This position places a strong emphasis on talent strategy, creator relations, and operational excellence within influencer marketing.
Responsibilities
Influencer Strategy & Leadership
Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance.
Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives.
Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency.
Creator Partnerships, Talent Agencies & Negotiations
Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit.
Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives.
Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships.
Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape.
Support internal processes around contracts, compliance, timelines, and approvals.
Campaign Execution & Programming
Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review.
Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments.
Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations.
Gifting, Mailers & Community Building
Support tarte’s gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution.
Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity.
Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams.
PR & Events
Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling.
Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities.
Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals.
Qualifications
7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred.
Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships.
Strong existing relationships with influencers, creators, and talent agencies.
Deep understanding of social trends, the creator economy, and digital-first brand building.
Experience supporting or leading influencer teams in a fast-paced, highly creative environment.
Highly organized, strategic, and proactive with strong attention to detail.
Excellent communication and relationship-building skills across internal teams and external partners.
Our Perks:
Salary range: $110,000-130,000 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
Medical, dental, vision, 401K plan & access to health & wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
Makeup gratis, employee discount on tarte.com, team give back initiatives
Friendly, fun, creative & collaborative work environment
Apply Now
Apply Now