Senior Manager, Global Events – Event Strategy, Audience Engagement

Job Description: • Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events. • Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals. • Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI. • Establish and refine KPIs to drive predictable, scalable event growth. • Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM. • Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives. • Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies. • Oversee the shared service functions that enable scalable global event execution, including registration platform, event website development, event technology tools, and analytics performance reporting. Requirements: • 8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred. • Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes. • Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences. • Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations. • Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure. • Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations. • Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence. • Excellent communication, stakeholder management, and project management skills. • Data-driven mindset with a focus on metrics, ROI, and continuous improvement. • Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus. • Willingness to travel as needed for event planning and execution. Benefits: • Health care insurance • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave Apply tot his job