Senior Front End Engineer - Youth Culture Powerhouse (Colombia)
About Truelogic At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. Our Client Our client is a global youth culture powerhouse at the intersection of entertainment, commerce, and digital innovation. As a leader in shaping trends across streetwear, music, sneakers, and sports, they operate a dynamic platform that blends content, community, and cutting-edge commerce. Their award-winning storytelling—spanning video, editorial, and immersive experiences—fuels cultural conversations worldwide. With flagship events that redefine industry standards, they’re building the future of engagement at the speed of culture. Job Summary We’re seeking a Senior Front End Engineer to join our Advertising Technology team, where you’ll architect custom ad solutions and optimize revenue systems for a high-traffic digital platform. In this pivotal role, you’ll bridge engineering, ad operations, and sales to build tools that maximize performance while preserving user experience across video and display ecosystems. If you thrive in fast-paced environments and want to shape the future of digital advertising, let’s connect. Responsibilities Architect and implement custom advertising solutions integrated with the CMS Build and optimize header bidding strategies and ad delivery performance across digital platforms and video players Develop internal tools and revenue-focused analytics dashboards for AdOps and Sales teams Lead technical integrations with advertising vendors and partners, ensuring scalability and compliance Implement, maintain, and troubleshoot video advertising solutions (VAST, VPAID, SIMID) Design and maintain both server-side and client-side ad integrations Monitor, analyze, and improve ad performance metrics such as viewability and revenue optimization Build custom video ad formats and interactive ad experiences Implement consent management solutions aligned with privacy regulations (e.g., GDPR, CCPA) Collaborate cross-functionally with Product, AdOps, and Sales teams to deliver revenue-generating features Qualifications and Job Requirements 5+ years of experience in software engineering Strong proficiency in JavaScript , with a deep understanding of core principles and minimal reliance on frameworks Proven expertise in React and Next.js , with a solid understanding of modern front-end architecture Strong command of TypeScript Experience building scalable, high-performance web applications Solid understanding of web performance optimization and browser behavior Experience working with advertising technologies (AdTech), including header bidding and ad delivery systems Hands-on experience with video ad standards such as VAST, VPAID, and SIMID Experience developing internal tools and analytics dashboards Familiarity with server-side and client-side integrations within ad ecosystems Understanding of privacy regulations and consent management frameworks (e.g., GDPR, CCPA) Experience in media, publishing, or content-driven platforms is a plus Familiarity with SEO best practices Experience with Sanity CMS is a plus Knowledge of Tailwind CSS is a plus Familiarity with Algolia is a plus Experience building custom video ad formats or interactive ad experiences is a plus What We Offer 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies. Why You’ll Like Working Here A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally. Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America. Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field. Apply now!