Senior Director, Sports & Brand Partner Marketing
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work â both in and out of the office. Weâre looking for a senior, highly strategic leader to serve as Senior Director, Sports & Brand Partner Marketing, owning how Oura shows up with our most important partners across brand collaborations, collegiate and professional sports, and our growing ecosystem of product partners, including Oura360 offerings (e.g., Dexcom Stelo, Health Panels, and future addâon services).
This highly visible role will own the endâtoâend partnership and sports marketing portfolio â from target prioritization and deal shaping through activation, measurement, renewal, and expansion â and will serve as a Ouraâs senior marketing counterpart to VPâlevel leaders at partner organizations.
You will build and scale coâmarketing programs, maximize contractual assets, and ensure measurable brand and business impact across paid, owned, earned, experiential, and partner channels. You will also design and lead the intake, prioritization, and governance model for marketing requests from our Commercial organization, ensuring we focus on the right opportunities, route work to the right marketing teams, and protect both brand integrity and team bandwidth.
You will lead a growing team, collaborate closely with executive leadership, and work crossâfunctionally across Marketing, Creative, Commercial, Product, Social, Lifecycle, Science/Clinical, and PR/Comms to drive growth through Ouraâs partner and sports ecosystem. This is a remote role, but the candidate must be based in the United States.
What You Will Do
1. Strategy & Leadership
Own the comprehensive sports and brand partner marketing strategy, aligned to company growth goals and longârange plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
Define tiered partner frameworks, value propositions, and goâtoâmarket strategies, clarifying investment levels, benefits, and expectations for each tier.
Build, lead, and develop a highâperforming Sports & Brand Partner Marketing team, fostering a collaborative, accountable culture with clear ownership, career paths, and development plans.
Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.
Act as a strategic thought partner to the CMO, Chief Commercial Officer, and other executives on where and how sports and partnerships show up in our brand and growth strategy.
2. Sports Marketing
Develop and lead sportsâled brand marketing initiatives and experiential activations that elevate Ouraâs brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
Lead Ouraâs sports marketing strategy, starting with our roles as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with Brand and Creative teams.
Translate complex sports sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear, prioritized activation roadmaps that balance brand elevation, performance, and operational reality.
Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Ouraâs leadership in sleep, recovery, readiness, and longâterm wellbeing for elite athletes and everyday members alike.
Concept, produce, and support immersive sportsâled experiences (e.g., Olympics activations, federation programs, hospitality experiences, athleteâdriven content) that create culturally resonant moments and measurable impact.
3. Brand Partner Marketing
Define and uphold criteria for brandâright partnerships, ensuring alignment with Ouraâs positioning, cultural relevance, and longâterm brand strategy; influence target selection in collaboration with executive stakeholders.
Lead the development of integrated coâmarketing strategies with brand partners in close partnership with Brand, Creative, Product, and Commercial teams, translating partner assets into cohesive storytelling across paid, owned, earned, retail, and partner channels.
Oversee the strategy and execution of experiential and brand activations tied to strategic partners, creating culturally resonant moments that elevate Ouraâs presence while delivering measurable brand and business impact.
Establish and continuously refine performance frameworks and dashboards to measure partnership ROI (e.g., brand lift, engagement, revenue contribution, asset utilization), and use insights to guide investment, activation strategy, and renewal decisions.
4. Oura360 & Ecosystem Marketing
Postâlaunch, own the endâtoâend memberâfacing marketing strategy for Oura360 products (e.g., Dexcom Stelo, Health Panels and future addâon services), with a focus on awareness, attach, engagement, and longâterm retention.
Partner with Lifecycle, CRM, Product, and Commercial teams to design and optimize crossâchannel programs (email, push, inâapp, .com, partner coâmarketing) that drive trial and sustained engagement with Oura360 offerings among Oura Members.
Build and own measurement frameworks for Oura360 (e.g., awareness, attach rate, utilization, retention, incremental revenue, andâwhere appropriateâhealth outcomes) and use insights to refine strategy, creative, and channel mix.
Ensure Oura360 storytelling is tightly integrated into brand, partner, and sports marketing moments so Members understand how these offerings enhance their overall Oura experience.
5. Commercial Intake, Prioritization & Marketing Governance
Design and lead a clear intake, triage, and prioritization model for marketing requests from the Commercial organization (US and global), including criteria, SLAs, and decision frameworks.
Act as senior marketing point of contact for Commercial leaders, helping them understand when and how to engage with Brand, Lifecycle/CRM, Product Marketing, PR/Comms, and other teams â and where marketing should not be involved.
Partner with Commercial and Finance to assess expected impact and marketing burden for proposed partnerships and activations; push back constructively when opportunities are offâstrategy, underâresourced, or dilute focus.
Create operating rhythms and communication channels (e.g., regular pipeline reviews, intake office hours, dashboards) that provide transparency into the marketing request pipeline and tradeoffs across markets, verticals, and partners.
Ensure that marketing resources are deployed against the highestâimpact partner and sports opportunities, protecting team capacity while enabling Commercial to deliver on revenue goals.
6. CrossâFunctional & Executive Partnership
Serve as the senior marketing lead and executiveâlevel counterpart for key strategic brand and sports partnerships (e.g., Team USA/USOPC, Team Finland, New York Knicks, and other priority partners), driving alignment across Commercial, Legal, Science/Clinical, PR/Comms, Creative, and agencies.
Build and maintain trusted relationships with senior counterparts at partner organizations (CMO/VP/Headâlevel), including joint business planning, annual and multiâyear roadmaps, and executive readouts.
Partner with PR/Comms to shape announcement strategies, press materials, runâofâshow plans, and executive social content for major partnership and sports moments (e.g., Olympics announcements, new federation deals, Oura360 milestones).
Represent Oura in highâstakes external settings (e.g., executive summits, renewal negotiations, boardâlevel partner meetings), ensuring our brand position, member value, and commercial priorities are clear and compelling.
This is a remote US role.
The Ideal Candidate:
A senior, strategic marketer who thrives at the intersection of brand, product, partnerships, and sports, able to move seamlessly between highâlevel strategy and handsâon execution.
Experienced in owning partner and sports marketing strategies endâtoâend, with a track record of translating complex sponsorships and partnerships into measurable brand and business impact.
Comfortable operating through influence as much as ownership, and skilled at building alignment with senior stakeholders while driving projects forward in ambiguous, fastâmoving environments.
A strong people leader with experience managing and mentoring highâperforming team members and leading crossâfunctional and agency teams.
A compelling storyteller and executive communicator, confident in front of Câsuite audiences internally and externally, with excellent brand instincts and a dataâdriven mindset.
RequirementsWe Would Love to Have You on Our Team If You Have:
12â15+ years of experience in partner marketing, channel marketing, brand marketing, and/or sports/sponsorship marketing roles in highâgrowth B2C or B2B2C tech, digital health, or consumer brands, including time working with or within global sports ecosystems.
Proven experience building and leading partnership and sports marketing strategies from the ground up and driving measurable impact on brand, membership growth, and revenue (e.g., major sponsorships, hardware/platform partnerships, or ecosystem programs similar to Oura360).
Demonstrated success managing seniorâlevel relationships with partners (CMO/VP/Headâlevel), including joint business planning, complex negotiations, and renewal/expansion decisions.
Strong leadership skills with experience managing and scaling teams and leading crossâfunctional programs that span Commercial, Marketing, Product, Science/Clinical, Legal, and Finance.
Deep experience driving multiâchannel campaigns across paid, owned, earned, experiential, and partner channels, and optimizing based on clear performance and brand metrics.
A dataâdriven approach to measuring marketing impact and optimizing performance, with comfort building dashboards and decision frameworks that balance brand and performance outcomes.
Experience designing or running intake/prioritization processes for marketing or partnership requests, including making and communicating tradeoffs across a complex stakeholder set.
Comfort operating in a fastâpaced, highâgrowth, global environment with evolving priorities and multiple time zones.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
Region 1: $232,050 - $273,000
Region 2: $212,500 - $250,000
Region 3: $191,250 - $225,000
A recruiter can determine your Region based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!Weâve been alerted to scammers posing as ĹURA recruiters, especially for remote roles. Please note:
Our jobs are listed only on the ĹURA Careers page and trusted job boards.
We will never ask for personal information like ID or payment for equipment upfront.
Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work â both in and out of the office. Weâre looking for a senior, highly strategic leader to serve as Senior Director, Sports & Brand Partner Marketing, owning how Oura shows up with our most important partners across brand collaborations, collegiate and professional sports, and our growing ecosystem of product partners, including Oura360 offerings (e.g., Dexcom Stelo, Health Panels, and future addâon services).
This highly visible role will own the endâtoâend partnership and sports marketing portfolio â from target prioritization and deal shaping through activation, measurement, renewal, and expansion â and will serve as a Ouraâs senior marketing counterpart to VPâlevel leaders at partner organizations.
You will build and scale coâmarketing programs, maximize contractual assets, and ensure measurable brand and business impact across paid, owned, earned, experiential, and partner channels. You will also design and lead the intake, prioritization, and governance model for marketing requests from our Commercial organization, ensuring we focus on the right opportunities, route work to the right marketing teams, and protect both brand integrity and team bandwidth.
You will lead a growing team, collaborate closely with executive leadership, and work crossâfunctionally across Marketing, Creative, Commercial, Product, Social, Lifecycle, Science/Clinical, and PR/Comms to drive growth through Ouraâs partner and sports ecosystem. This is a remote role, but the candidate must be based in the United States.
What You Will Do
1. Strategy & Leadership
Own the comprehensive sports and brand partner marketing strategy, aligned to company growth goals and longârange plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
Define tiered partner frameworks, value propositions, and goâtoâmarket strategies, clarifying investment levels, benefits, and expectations for each tier.
Build, lead, and develop a highâperforming Sports & Brand Partner Marketing team, fostering a collaborative, accountable culture with clear ownership, career paths, and development plans.
Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.
Act as a strategic thought partner to the CMO, Chief Commercial Officer, and other executives on where and how sports and partnerships show up in our brand and growth strategy.
2. Sports Marketing
Develop and lead sportsâled brand marketing initiatives and experiential activations that elevate Ouraâs brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
Lead Ouraâs sports marketing strategy, starting with our roles as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with Brand and Creative teams.
Translate complex sports sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear, prioritized activation roadmaps that balance brand elevation, performance, and operational reality.
Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Ouraâs leadership in sleep, recovery, readiness, and longâterm wellbeing for elite athletes and everyday members alike.
Concept, produce, and support immersive sportsâled experiences (e.g., Olympics activations, federation programs, hospitality experiences, athleteâdriven content) that create culturally resonant moments and measurable impact.
3. Brand Partner Marketing
Define and uphold criteria for brandâright partnerships, ensuring alignment with Ouraâs positioning, cultural relevance, and longâterm brand strategy; influence target selection in collaboration with executive stakeholders.
Lead the development of integrated coâmarketing strategies with brand partners in close partnership with Brand, Creative, Product, and Commercial teams, translating partner assets into cohesive storytelling across paid, owned, earned, retail, and partner channels.
Oversee the strategy and execution of experiential and brand activations tied to strategic partners, creating culturally resonant moments that elevate Ouraâs presence while delivering measurable brand and business impact.
Establish and continuously refine performance frameworks and dashboards to measure partnership ROI (e.g., brand lift, engagement, revenue contribution, asset utilization), and use insights to guide investment, activation strategy, and renewal decisions.
4. Oura360 & Ecosystem Marketing
Postâlaunch, own the endâtoâend memberâfacing marketing strategy for Oura360 products (e.g., Dexcom Stelo, Health Panels and future addâon services), with a focus on awareness, attach, engagement, and longâterm retention.
Partner with Lifecycle, CRM, Product, and Commercial teams to design and optimize crossâchannel programs (email, push, inâapp, .com, partner coâmarketing) that drive trial and sustained engagement with Oura360 offerings among Oura Members.
Build and own measurement frameworks for Oura360 (e.g., awareness, attach rate, utilization, retention, incremental revenue, andâwhere appropriateâhealth outcomes) and use insights to refine strategy, creative, and channel mix.
Ensure Oura360 storytelling is tightly integrated into brand, partner, and sports marketing moments so Members understand how these offerings enhance their overall Oura experience.
5. Commercial Intake, Prioritization & Marketing Governance
Design and lead a clear intake, triage, and prioritization model for marketing requests from the Commercial organization (US and global), including criteria, SLAs, and decision frameworks.
Act as senior marketing point of contact for Commercial leaders, helping them understand when and how to engage with Brand, Lifecycle/CRM, Product Marketing, PR/Comms, and other teams â and where marketing should not be involved.
Partner with Commercial and Finance to assess expected impact and marketing burden for proposed partnerships and activations; push back constructively when opportunities are offâstrategy, underâresourced, or dilute focus.
Create operating rhythms and communication channels (e.g., regular pipeline reviews, intake office hours, dashboards) that provide transparency into the marketing request pipeline and tradeoffs across markets, verticals, and partners.
Ensure that marketing resources are deployed against the highestâimpact partner and sports opportunities, protecting team capacity while enabling Commercial to deliver on revenue goals.
6. CrossâFunctional & Executive Partnership
Serve as the senior marketing lead and executiveâlevel counterpart for key strategic brand and sports partnerships (e.g., Team USA/USOPC, Team Finland, New York Knicks, and other priority partners), driving alignment across Commercial, Legal, Science/Clinical, PR/Comms, Creative, and agencies.
Build and maintain trusted relationships with senior counterparts at partner organizations (CMO/VP/Headâlevel), including joint business planning, annual and multiâyear roadmaps, and executive readouts.
Partner with PR/Comms to shape announcement strategies, press materials, runâofâshow plans, and executive social content for major partnership and sports moments (e.g., Olympics announcements, new federation deals, Oura360 milestones).
Represent Oura in highâstakes external settings (e.g., executive summits, renewal negotiations, boardâlevel partner meetings), ensuring our brand position, member value, and commercial priorities are clear and compelling.
This is a remote US role.
The Ideal Candidate:
A senior, strategic marketer who thrives at the intersection of brand, product, partnerships, and sports, able to move seamlessly between highâlevel strategy and handsâon execution.
Experienced in owning partner and sports marketing strategies endâtoâend, with a track record of translating complex sponsorships and partnerships into measurable brand and business impact.
Comfortable operating through influence as much as ownership, and skilled at building alignment with senior stakeholders while driving projects forward in ambiguous, fastâmoving environments.
A strong people leader with experience managing and mentoring highâperforming team members and leading crossâfunctional and agency teams.
A compelling storyteller and executive communicator, confident in front of Câsuite audiences internally and externally, with excellent brand instincts and a dataâdriven mindset.
RequirementsWe Would Love to Have You on Our Team If You Have:
12â15+ years of experience in partner marketing, channel marketing, brand marketing, and/or sports/sponsorship marketing roles in highâgrowth B2C or B2B2C tech, digital health, or consumer brands, including time working with or within global sports ecosystems.
Proven experience building and leading partnership and sports marketing strategies from the ground up and driving measurable impact on brand, membership growth, and revenue (e.g., major sponsorships, hardware/platform partnerships, or ecosystem programs similar to Oura360).
Demonstrated success managing seniorâlevel relationships with partners (CMO/VP/Headâlevel), including joint business planning, complex negotiations, and renewal/expansion decisions.
Strong leadership skills with experience managing and scaling teams and leading crossâfunctional programs that span Commercial, Marketing, Product, Science/Clinical, Legal, and Finance.
Deep experience driving multiâchannel campaigns across paid, owned, earned, experiential, and partner channels, and optimizing based on clear performance and brand metrics.
A dataâdriven approach to measuring marketing impact and optimizing performance, with comfort building dashboards and decision frameworks that balance brand and performance outcomes.
Experience designing or running intake/prioritization processes for marketing or partnership requests, including making and communicating tradeoffs across a complex stakeholder set.
Comfort operating in a fastâpaced, highâgrowth, global environment with evolving priorities and multiple time zones.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
Region 1: $232,050 - $273,000
Region 2: $212,500 - $250,000
Region 3: $191,250 - $225,000
A recruiter can determine your Region based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!Weâve been alerted to scammers posing as ĹURA recruiters, especially for remote roles. Please note:
Our jobs are listed only on the ĹURA Careers page and trusted job boards.
We will never ask for personal information like ID or payment for equipment upfront.
Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.