Senior Director, Omnichannel Marketing - U.S. Kidney
Job Description
General Summary:
The Senior Director, Omnichannel Marketing - U.S. Kidney will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. This role will shape the digital customer experience across HCP and patient audiences, leveraging data-driven insights to optimize engagement and impact.
Key Duties and Responsibilities
• Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization.
• Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
• Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
• Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning.
• Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints.
• Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.
• Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation.
Knowledge and Skills
• Proven success in leading digital campaigns for product launches or major brand initiatives, overseeing strategy and content development.
• Deep understanding of HCP and patient engagement in the US healthcare landscape.
• Strong leadership, communication, and project management skills.
• Ability to navigate matrixed environments and influence cross-functional stakeholders.
• Familiarity with CRM platforms, marketing automation, and digital analytics tools.
• Experience managing agencies and external partners.
• Strategic mindset with hands-on execution capability.
• Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels.
• Ability to successfully navigate and lead a team in a fast-paced, matrixed environment.
Education and Experience:
• Bachelor's degree in marketing, business or a science discipline.
• Typically requires 12 years of experience in pharmaceutical or biotechnology and at least 5 years of digital strategy experience.
• Previous supervisory/management experience required.
• Experience in nephrology or specialty care preferred.
Pay Range:
$228,000 - $342,000
Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-Eligible
Flex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion – you’re always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Remote
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
General Summary:
The Senior Director, Omnichannel Marketing - U.S. Kidney will lead the development and execution of omnichannel strategies to support the launch and growth of Vertex’s kidney portfolio. This role will shape the digital customer experience across HCP and patient audiences, leveraging data-driven insights to optimize engagement and impact.
Key Duties and Responsibilities
• Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization.
• Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
• Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
• Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning.
• Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints.
• Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.
• Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation.
Knowledge and Skills
• Proven success in leading digital campaigns for product launches or major brand initiatives, overseeing strategy and content development.
• Deep understanding of HCP and patient engagement in the US healthcare landscape.
• Strong leadership, communication, and project management skills.
• Ability to navigate matrixed environments and influence cross-functional stakeholders.
• Familiarity with CRM platforms, marketing automation, and digital analytics tools.
• Experience managing agencies and external partners.
• Strategic mindset with hands-on execution capability.
• Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels.
• Ability to successfully navigate and lead a team in a fast-paced, matrixed environment.
Education and Experience:
• Bachelor's degree in marketing, business or a science discipline.
• Typically requires 12 years of experience in pharmaceutical or biotechnology and at least 5 years of digital strategy experience.
• Previous supervisory/management experience required.
• Experience in nephrology or specialty care preferred.
Pay Range:
$228,000 - $342,000
Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-Eligible
Flex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion – you’re always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Remote
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]