Senior Director of Customer Sales – Southern Region Strategic Partnerships & Channel Growth
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About arenaflex – Pioneering the Future of Sports Hydration
arenaflex is a fast‑moving, innovative leader in the sports nutrition and active hydration space. Backed by the deep resources and consumer insights of a globally recognized beverage giant, arenaflex operates with the entrepreneurial spirit of a startup while leveraging the scale of an industry titan. Our portfolio, which includes iconic performance‑drink brands, is driven by a relentless commitment to athletes, active lifestyle enthusiasts, and the everyday consumer who demands both flavor and functional benefits.
Our mission is simple yet ambitious: to become the #1 choice for sports hydration across the United States. We achieve this by fostering a culture of bold creativity, data‑driven decision making, and collaborative teamwork. At arenaflex, every employee is empowered to move quickly, build meaningful relationships, and have fun while delivering market‑leading results.
Position Overview – Senior Director of Customer Sales (Southern Region)
arenaflex is seeking a visionary Senior Director of Customer Sales – Southern Region to lead a high‑performance, cross‑functional team responsible for delivering exceptional business outcomes across a strategically defined territory. In this pivotal role, you will own the annual planning process, negotiate multi‑year agreements, and serve as the subject matter expert for complex customer challenges, ensuring the successful execution of arenaflex’s aggressive growth targets.
Key Responsibilities
Strategic Leadership: Design, implement, and oversee the annual sales plan for the Southern region, aligning with corporate objectives and market dynamics.
Account Management: Directly manage relationships with two of arenaflex’s most critical national accounts, while supervising two direct reports who oversee additional key regional and specialty channel customers.
Negotiation & Contracts: Lead contract negotiations, pricing discussions, and promotional planning with major retail partners to secure mutually beneficial agreements.
Cross‑Functional Collaboration: Partner with marketing, supply chain, finance, and product development teams to ensure seamless execution of go‑to‑market strategies.
Data‑Driven Decision Making: Analyze syndicated sales data, market trends, and consumer insights (leveraging arenaflex’s analytics platforms) to drive actionable recommendations.
Problem Solving: Provide expert guidance to resolve complex customer issues, ensuring the achievement of arenaflex’s annual sales goals.
Team Development: Coach, mentor, and develop the performance of direct reports, fostering a culture of accountability and continuous improvement.
Travel Management: Execute substantial travel (30%–50% depending on base location) to meet customers, attend trade shows, and support regional initiatives.
Compliance & Safety: Maintain a valid driver’s license, meet arenaflex’s motor vehicle standards, and uphold all corporate compliance policies.
Essential Qualifications
Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
Minimum of 8 years of direct sales experience within the consumer packaged goods (CPG) industry, with a proven record of selling into multiple national and regional channel customers.
Demonstrated success managing high‑volume accounts similar to arenaflex’s flagship retail partners.
Strong analytical capabilities with hands‑on experience using syndicated data platforms (e.g., arenaflex’s proprietary sales intelligence tools).
Exceptional interpersonal skills with the ability to build rapport across a wide variety of business professionals.
Self‑motivated, highly organized, and results‑driven with an entrepreneurial mindset.
Ability to quickly assess business needs, develop action plans, and drive change.
Proficiency in Microsoft Outlook, PowerPoint, Excel, and Word.
Valid driver’s license and willingness to travel extensively.
Preferred Qualifications & Experience
Residency in the Southeast or Texas region, providing immediate market insight and regional network access.
Recent experience managing accounts for major retailers such as arenaflex.
Background in direct store delivery (DSD) beverage distribution.
Established network of contacts with appropriate buyers and divisional managers within key retail and specialty channels.
Core Competencies & Skills
Strategic Vision: Ability to translate corporate objectives into actionable regional plans.
Negotiation Excellence: Skilled in securing high‑impact agreements that drive volume and profitability.
Leadership Presence: Confidence to lead cross‑functional teams and influence senior stakeholders.
Analytical Insight: Comfort interpreting complex data sets to inform strategic decisions.
Communication: Clear, persuasive storytelling for internal and external audiences.
Adaptability: Thrive in a fast‑changing environment and manage multiple priorities simultaneously.
Customer‑Centric Mindset: Deep commitment to understanding and exceeding client expectations.
Career Growth & Learning Opportunities
At arenaflex, the path to advancement is defined by performance and ambition. As a Senior Director, you will be positioned for future executive leadership roles, including Vice President or General Manager pathways. Ongoing professional development is supported through:
Mentorship programs paired with senior executives.
Access to industry conferences, trade shows, and leadership workshops.
Internal training modules focused on data analytics, digital marketing, and advanced negotiation tactics.
Opportunities to lead high‑visibility, cross‑functional initiatives that shape the future of the brand portfolio.
Work Environment & Culture at arenaflex
arenaflex cultivates an inclusive, high‑energy workplace where collaboration is celebrated and innovation thrives. Our Southern region hub offers a blend of flexible remote work options and dynamic regional office spaces designed for teamwork. Employees enjoy:
A culture that values bold ideas, calculated risk‑taking, and entrepreneurial spirit.
Recognition programs that spotlight achievements and celebrate milestones.
Team‑building events, wellness initiatives, and community involvement projects.
State‑of‑the‑art technology tools that empower data‑driven decision making.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to attract and retain top talent, including:
Base salary commensurate with experience and market benchmarks.
Performance‑based annual bonuses tied to regional sales targets.
Equity incentive opportunities to share in the company’s growth.
Comprehensive medical, dental, and vision coverage.
Retirement savings plans with company matching contributions.
Generous paid time off, holidays, and flexible work arrangements.
Employee assistance programs, wellness stipends, and fitness memberships.
Company‑provided mobile devices, laptops, and expense reimbursement for travel.
Why Join arenaflex?
If you are a results‑driven sales leader with a passion for sports hydration, a proven ability to win over major retail partners, and a desire to shape the strategic direction of a high‑growth brand, arenaflex offers the ideal platform. You will work alongside a talented team of marketers, innovators, and supply‑chain experts, all committed to delivering the best products to consumers nationwide.
Ready to Make an Impact?
We invite ambitious, forward‑thinking professionals to apply and become a cornerstone of our Southern region growth story. Bring your expertise, your network, and your entrepreneurial fire—arenaflex will provide the resources and support you need to excel.
Apply Today
Take the next step in your career with arenaflex. Submit your application now and start shaping the future of sports hydration.
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Apply Now
About arenaflex – Pioneering the Future of Sports Hydration
arenaflex is a fast‑moving, innovative leader in the sports nutrition and active hydration space. Backed by the deep resources and consumer insights of a globally recognized beverage giant, arenaflex operates with the entrepreneurial spirit of a startup while leveraging the scale of an industry titan. Our portfolio, which includes iconic performance‑drink brands, is driven by a relentless commitment to athletes, active lifestyle enthusiasts, and the everyday consumer who demands both flavor and functional benefits.
Our mission is simple yet ambitious: to become the #1 choice for sports hydration across the United States. We achieve this by fostering a culture of bold creativity, data‑driven decision making, and collaborative teamwork. At arenaflex, every employee is empowered to move quickly, build meaningful relationships, and have fun while delivering market‑leading results.
Position Overview – Senior Director of Customer Sales (Southern Region)
arenaflex is seeking a visionary Senior Director of Customer Sales – Southern Region to lead a high‑performance, cross‑functional team responsible for delivering exceptional business outcomes across a strategically defined territory. In this pivotal role, you will own the annual planning process, negotiate multi‑year agreements, and serve as the subject matter expert for complex customer challenges, ensuring the successful execution of arenaflex’s aggressive growth targets.
Key Responsibilities
Strategic Leadership: Design, implement, and oversee the annual sales plan for the Southern region, aligning with corporate objectives and market dynamics.
Account Management: Directly manage relationships with two of arenaflex’s most critical national accounts, while supervising two direct reports who oversee additional key regional and specialty channel customers.
Negotiation & Contracts: Lead contract negotiations, pricing discussions, and promotional planning with major retail partners to secure mutually beneficial agreements.
Cross‑Functional Collaboration: Partner with marketing, supply chain, finance, and product development teams to ensure seamless execution of go‑to‑market strategies.
Data‑Driven Decision Making: Analyze syndicated sales data, market trends, and consumer insights (leveraging arenaflex’s analytics platforms) to drive actionable recommendations.
Problem Solving: Provide expert guidance to resolve complex customer issues, ensuring the achievement of arenaflex’s annual sales goals.
Team Development: Coach, mentor, and develop the performance of direct reports, fostering a culture of accountability and continuous improvement.
Travel Management: Execute substantial travel (30%–50% depending on base location) to meet customers, attend trade shows, and support regional initiatives.
Compliance & Safety: Maintain a valid driver’s license, meet arenaflex’s motor vehicle standards, and uphold all corporate compliance policies.
Essential Qualifications
Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
Minimum of 8 years of direct sales experience within the consumer packaged goods (CPG) industry, with a proven record of selling into multiple national and regional channel customers.
Demonstrated success managing high‑volume accounts similar to arenaflex’s flagship retail partners.
Strong analytical capabilities with hands‑on experience using syndicated data platforms (e.g., arenaflex’s proprietary sales intelligence tools).
Exceptional interpersonal skills with the ability to build rapport across a wide variety of business professionals.
Self‑motivated, highly organized, and results‑driven with an entrepreneurial mindset.
Ability to quickly assess business needs, develop action plans, and drive change.
Proficiency in Microsoft Outlook, PowerPoint, Excel, and Word.
Valid driver’s license and willingness to travel extensively.
Preferred Qualifications & Experience
Residency in the Southeast or Texas region, providing immediate market insight and regional network access.
Recent experience managing accounts for major retailers such as arenaflex.
Background in direct store delivery (DSD) beverage distribution.
Established network of contacts with appropriate buyers and divisional managers within key retail and specialty channels.
Core Competencies & Skills
Strategic Vision: Ability to translate corporate objectives into actionable regional plans.
Negotiation Excellence: Skilled in securing high‑impact agreements that drive volume and profitability.
Leadership Presence: Confidence to lead cross‑functional teams and influence senior stakeholders.
Analytical Insight: Comfort interpreting complex data sets to inform strategic decisions.
Communication: Clear, persuasive storytelling for internal and external audiences.
Adaptability: Thrive in a fast‑changing environment and manage multiple priorities simultaneously.
Customer‑Centric Mindset: Deep commitment to understanding and exceeding client expectations.
Career Growth & Learning Opportunities
At arenaflex, the path to advancement is defined by performance and ambition. As a Senior Director, you will be positioned for future executive leadership roles, including Vice President or General Manager pathways. Ongoing professional development is supported through:
Mentorship programs paired with senior executives.
Access to industry conferences, trade shows, and leadership workshops.
Internal training modules focused on data analytics, digital marketing, and advanced negotiation tactics.
Opportunities to lead high‑visibility, cross‑functional initiatives that shape the future of the brand portfolio.
Work Environment & Culture at arenaflex
arenaflex cultivates an inclusive, high‑energy workplace where collaboration is celebrated and innovation thrives. Our Southern region hub offers a blend of flexible remote work options and dynamic regional office spaces designed for teamwork. Employees enjoy:
A culture that values bold ideas, calculated risk‑taking, and entrepreneurial spirit.
Recognition programs that spotlight achievements and celebrate milestones.
Team‑building events, wellness initiatives, and community involvement projects.
State‑of‑the‑art technology tools that empower data‑driven decision making.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to attract and retain top talent, including:
Base salary commensurate with experience and market benchmarks.
Performance‑based annual bonuses tied to regional sales targets.
Equity incentive opportunities to share in the company’s growth.
Comprehensive medical, dental, and vision coverage.
Retirement savings plans with company matching contributions.
Generous paid time off, holidays, and flexible work arrangements.
Employee assistance programs, wellness stipends, and fitness memberships.
Company‑provided mobile devices, laptops, and expense reimbursement for travel.
Why Join arenaflex?
If you are a results‑driven sales leader with a passion for sports hydration, a proven ability to win over major retail partners, and a desire to shape the strategic direction of a high‑growth brand, arenaflex offers the ideal platform. You will work alongside a talented team of marketers, innovators, and supply‑chain experts, all committed to delivering the best products to consumers nationwide.
Ready to Make an Impact?
We invite ambitious, forward‑thinking professionals to apply and become a cornerstone of our Southern region growth story. Bring your expertise, your network, and your entrepreneurial fire—arenaflex will provide the resources and support you need to excel.
Apply Today
Take the next step in your career with arenaflex. Submit your application now and start shaping the future of sports hydration.
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Apply Now