Senior Director, New Product Introduction

Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. To learn more, visit www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite. Position Overview: Cellebrite is seeking a highly experienced and operationally strong Director / Senior Director, New Product Introduction (NPI) Lead to build and lead a modern, scalable New Product Introduction function from the ground up. This is a strategic, foundational role with significant influence across Product, R&D, GTM, and Product Marketing. The NPI Lead will architect and drive a unified, company-wide approach to new product readiness and execution, anchored in Cellebrite’s NPI process phases: Planning, Execution, and Launch. As part of this structure, the NPI Lead will work in close partnership with Product Marketing, which owns the Launch workstream, to ensure seamless cross-functional alignment and delivery. This role requires a leader with the courage and authority to redirect teams, course-correct timelines, and drive disciplined execution when programs drift from plan. The ideal candidate is a strong, structured communicator who brings clarity, accountability, and predictability to complex global programs. Key Responsibilities:NPI Leadership, Governance & Framework Ownership Lead Cellebrite’s New Product Introduction function, establishing governance, tooling, and scalable processes for future expansion. Own and refine as appropriate Cellebrite’s NPI model aligned to Business Validation, Planning, Execution, and Launch phases. Define and enforce stage-gate requirements, success metrics, and operational rhythms across Product, R&D, Product Marketing, Sales Ops, Finance, Legal, and Customer Experience. Introduce advanced methodologies (Six Sigma, Lean Program Management, Agile, etc.) to raise organizational execution maturity. Program Orchestration & Cross-Functional Accountability Drive company-wide program orchestration across Product, R&D, Product Marketing, Operations, Legal, Finance and GTM teams to ensure predictable, high-quality delivery. Proactively redirect teams and adjust scope or timelines when deliverables fall behind or diverge from plan—providing clear guidance and firm program leadership. Manage cross-functional dependencies, identify risks early, and lead structured mitigation strategies. Provide crisp, executive-level communication and updates through dashboards, status reviews, and steering committee sessions. Collaboration with Launch Workstream Partner closely with Product Marketing, which leads the Launch phase, ensuring alignment on readiness criteria, messaging, enablement, pricing, packaging, quoting and GTM activities. Oversee the readiness lifecycle, ensuring deliverables across Product, R&D, and GTM teams are met prior to Launch workstream activation. Launch Readiness & Post-Launch Excellence Ensure each major release meets defined readiness requirements, including documentation, training, operational preparation, and customer-facing assets. Track post-launch performance, customer feedback, adoption, and quality to inform future improvements. Drive retrospectives and institutional learning across each NPI phase. Global Collaboration Build strong, productive relationships with global R&D and Product teams, ensuring transparency, trust, and aligned execution. Travel internationally as needed to accelerate major program milestones and strengthen cross-functional partnerships.

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