Senior Director, Marketing and Public Relations job at ICF in Reston, VA
Senior Director, Marketing and Public Relations
Location: Reston United States
Job Description:
Senior Director, Marketing and Public Relations (Hybrid role based in Reston, Virginia)
Position Overview
We're hiring a Senior Director of Marketing & Public Relations to elevate the visibility, reputation, influence and adoption of our solutions across high-growth markets, including energy, environment and infrastructure. As the industry undergoes rapid transformation amid the increase in energy demand, this role will shape how ICF shows up-crafting narratives, positioning our expertise, and driving topâofâfunnel awareness that ultimately fuels demand and business growth.
You will develop integrated marketing and communications strategies that build brand awareness, deepen audience engagement, and support pipeline growth. You'll strengthen our approach to thought leadership, content, storytelling, lead generation, pipeline support and multiâchannel promotion-while maturing the campaign function and mentoring a highâperforming team.
The ideal candidate brings a blend of communications, public relations, and marketing leadership: someone who can architect compelling narratives, translate complex topics into clear value propositions, and build integrated campaigns that influence buyers and decision-makers. Experience in public sector or highly regulated markets is a strong plus.
This position sits on ICF's corporate marketing team in the campaign strategy function and partners closely with our energy, environment and infrastructure business teams to align messaging, market priorities and growth goals.
This is a hybrid role based in our global headquarters in Reston, VA.
What you will do
Strategic go-to-market & communications leadership
Develop strategic, audience-first annual marketing and communications plans that advance market awareness and support growth targets.
Serve as a trusted advisory to business leaders and executives, helping shape industry narratives, positioning and market differentiation.
Manage and lead full-funnel, cross-channel marketing strategies within key markets and personas.
Strengthen accountâbased and regional marketing by tailoring messaging and stories to priority segments.
Campaign, PR & content development
Lead integrated campaign strategy and execution across earned, owned and paid channels, ensuring storytelling and content are central to the approach.
Develop clear, compelling messaging and value propositions for target audiences, influences and buyers.
Shape thought leadership in partnership with subject matter experts and editorial teams, creating articles, reports, insights, videos, and other signature content that elevates ICF's voice and perspectives.
Oversee content, collateral, presentations, and sales enablement assets that support awareness and demand.
Run dataâdriven audience segmentation, nurture programs, and channel optimization.
Set strategy for paid, sponsored, and thirdâparty channels and ensure cohesive integration with PR and content programs.
Guide event strategy and participation to maximize visibility and thought leadership impact.
Performance analysis & optimization
Partner with marketing analytics teams to measure performance, assess impact, and refine campaign strategy, approaches and tactics.
Regularly evaluate performance with marketing leadership and business stakeholders and recommend enhancements to improve reach, engagement, and outcomes.
Team leadership
Lead and mentor a team of marketers and communicators, fostering creativity, collaboration, and continuous improvement.
Evolve campaign and marketing processes to improve efficiency, consistency, and strategic rigor.
Minimum Qualifications
Bachelor's degree.
Minimum 12 years in integrated marketing and public relations with demonstrated experience leading cross-channel campaigns and GTM strategies.
Minimum 3 years supervisory experience
Additional Qualifications
Strong background in energy, consulting, or public sector environments.
Expertise in narrative development, messaging, and simplifying complex topics.
Experience engaging senior leaders and managing expectations across a matrixed organization.
Strong organizational, project management, and prioritization skills.
Experience managing agencies, writers, designers, and channel partners.
Solid understanding of digital platforms, measurement tools, and promotion strategies
Professional skills
Strategic thinking and market analysis
Brand positioning and storytelling
Integrated campaign and channel management
PR, thought leadership and content development
Project management
Demand generation fundamentals
Cross-functional collaboration and stakeholder management
Data-informed decision-making and ROI analysis
Excellent writing, communication and presentation skills
Agility, creativity and comfort with ambiguity and managing multiple campaigns
#Indeed
#LI-CC1
Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$173,945.00 - $295,706.00
Reston, VA (VA30)
Apply Now
Apply Now
Location: Reston United States
Job Description:
Senior Director, Marketing and Public Relations (Hybrid role based in Reston, Virginia)
Position Overview
We're hiring a Senior Director of Marketing & Public Relations to elevate the visibility, reputation, influence and adoption of our solutions across high-growth markets, including energy, environment and infrastructure. As the industry undergoes rapid transformation amid the increase in energy demand, this role will shape how ICF shows up-crafting narratives, positioning our expertise, and driving topâofâfunnel awareness that ultimately fuels demand and business growth.
You will develop integrated marketing and communications strategies that build brand awareness, deepen audience engagement, and support pipeline growth. You'll strengthen our approach to thought leadership, content, storytelling, lead generation, pipeline support and multiâchannel promotion-while maturing the campaign function and mentoring a highâperforming team.
The ideal candidate brings a blend of communications, public relations, and marketing leadership: someone who can architect compelling narratives, translate complex topics into clear value propositions, and build integrated campaigns that influence buyers and decision-makers. Experience in public sector or highly regulated markets is a strong plus.
This position sits on ICF's corporate marketing team in the campaign strategy function and partners closely with our energy, environment and infrastructure business teams to align messaging, market priorities and growth goals.
This is a hybrid role based in our global headquarters in Reston, VA.
What you will do
Strategic go-to-market & communications leadership
Develop strategic, audience-first annual marketing and communications plans that advance market awareness and support growth targets.
Serve as a trusted advisory to business leaders and executives, helping shape industry narratives, positioning and market differentiation.
Manage and lead full-funnel, cross-channel marketing strategies within key markets and personas.
Strengthen accountâbased and regional marketing by tailoring messaging and stories to priority segments.
Campaign, PR & content development
Lead integrated campaign strategy and execution across earned, owned and paid channels, ensuring storytelling and content are central to the approach.
Develop clear, compelling messaging and value propositions for target audiences, influences and buyers.
Shape thought leadership in partnership with subject matter experts and editorial teams, creating articles, reports, insights, videos, and other signature content that elevates ICF's voice and perspectives.
Oversee content, collateral, presentations, and sales enablement assets that support awareness and demand.
Run dataâdriven audience segmentation, nurture programs, and channel optimization.
Set strategy for paid, sponsored, and thirdâparty channels and ensure cohesive integration with PR and content programs.
Guide event strategy and participation to maximize visibility and thought leadership impact.
Performance analysis & optimization
Partner with marketing analytics teams to measure performance, assess impact, and refine campaign strategy, approaches and tactics.
Regularly evaluate performance with marketing leadership and business stakeholders and recommend enhancements to improve reach, engagement, and outcomes.
Team leadership
Lead and mentor a team of marketers and communicators, fostering creativity, collaboration, and continuous improvement.
Evolve campaign and marketing processes to improve efficiency, consistency, and strategic rigor.
Minimum Qualifications
Bachelor's degree.
Minimum 12 years in integrated marketing and public relations with demonstrated experience leading cross-channel campaigns and GTM strategies.
Minimum 3 years supervisory experience
Additional Qualifications
Strong background in energy, consulting, or public sector environments.
Expertise in narrative development, messaging, and simplifying complex topics.
Experience engaging senior leaders and managing expectations across a matrixed organization.
Strong organizational, project management, and prioritization skills.
Experience managing agencies, writers, designers, and channel partners.
Solid understanding of digital platforms, measurement tools, and promotion strategies
Professional skills
Strategic thinking and market analysis
Brand positioning and storytelling
Integrated campaign and channel management
PR, thought leadership and content development
Project management
Demand generation fundamentals
Cross-functional collaboration and stakeholder management
Data-informed decision-making and ROI analysis
Excellent writing, communication and presentation skills
Agility, creativity and comfort with ambiguity and managing multiple campaigns
#Indeed
#LI-CC1
Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$173,945.00 - $295,706.00
Reston, VA (VA30)
Apply Now
Apply Now