Senior Director II, Brand Management, Tea Category
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
Senior Director II, Brand Management, Tea Category (Gold Peak, Fuze Tea and Peace Tea)
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
• Leads development of annual and multi-year brand growth strategies and business plans for a brand portfolio (inclusive of 3 brands, 2 countries, 3 Routes-to-Market) with >$1B in retail sales with very bold growth ambitions to deliver against overall brand vision and business objectives in the North America Operating Unit (NAOU)
• Partners with internal (e.g. Insights, R&D, Supply Chain, Commercial) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths. Role models growth and leadership behaviors to drive team engagement.
• Responsible for large annual marketing budget and planning.
• Primary interface with global leadership. Provides regional leadership for brand(s) working closely with global category leads category growth and brand strategies.
KEY SUCCESS PARAMETERS
Experience
• 10 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal
• Bachelor’s degree required, MBA preferred.
Work Focus
• Ability to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU.
• Ability to develop a clear vision to drive category & brand growth and drive transformational change.
• Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.
Communication Focus
• Role frequently leads communication with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
• Interactions include sharing relevant information on brand(s) business plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomes
• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
KEY KNOWLEDGE REQUIREMENTS
1. Developing and communicating transformative category/brand vision inclusive of “what it takes” to achieve.
2. Ability to translate vision/strategy through development of brand annual business plans along with corresponding resource requirements
3. Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
4. Excellent oral and written communication skills with ability to tailor communications to audience, providing clear communication and driving action.
5. Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
6. System operations within NAOU (bottlers, customers, routes-to-market)
7. Category/Brand portfolio and P&L Management
8. Experience developing and launching step-change innovations
9. Experience Coaching, Developing and/or Leading People
10. Knowledge and understanding of the beverage industry & culture
What We Can Do For You
• Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Media Planning; Leadership; Influencing; Portfolio Management; Brand Growth; Brand Strategy; Creative Process; Innovation; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Life Cycle Management (Inactive); Marketing Strategies; SWOT Analysis; Analytics; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Management; Brand Architecture; Channel Management
Apply Now
Apply Now
Senior Director II, Brand Management, Tea Category (Gold Peak, Fuze Tea and Peace Tea)
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
• Leads development of annual and multi-year brand growth strategies and business plans for a brand portfolio (inclusive of 3 brands, 2 countries, 3 Routes-to-Market) with >$1B in retail sales with very bold growth ambitions to deliver against overall brand vision and business objectives in the North America Operating Unit (NAOU)
• Partners with internal (e.g. Insights, R&D, Supply Chain, Commercial) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths. Role models growth and leadership behaviors to drive team engagement.
• Responsible for large annual marketing budget and planning.
• Primary interface with global leadership. Provides regional leadership for brand(s) working closely with global category leads category growth and brand strategies.
KEY SUCCESS PARAMETERS
Experience
• 10 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal
• Bachelor’s degree required, MBA preferred.
Work Focus
• Ability to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU.
• Ability to develop a clear vision to drive category & brand growth and drive transformational change.
• Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.
Communication Focus
• Role frequently leads communication with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
• Interactions include sharing relevant information on brand(s) business plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomes
• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
KEY KNOWLEDGE REQUIREMENTS
1. Developing and communicating transformative category/brand vision inclusive of “what it takes” to achieve.
2. Ability to translate vision/strategy through development of brand annual business plans along with corresponding resource requirements
3. Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
4. Excellent oral and written communication skills with ability to tailor communications to audience, providing clear communication and driving action.
5. Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
6. System operations within NAOU (bottlers, customers, routes-to-market)
7. Category/Brand portfolio and P&L Management
8. Experience developing and launching step-change innovations
9. Experience Coaching, Developing and/or Leading People
10. Knowledge and understanding of the beverage industry & culture
What We Can Do For You
• Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Media Planning; Leadership; Influencing; Portfolio Management; Brand Growth; Brand Strategy; Creative Process; Innovation; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Life Cycle Management (Inactive); Marketing Strategies; SWOT Analysis; Analytics; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Management; Brand Architecture; Channel Management
Apply Now
Apply Now