Senior Brand Designer (EU Based)
What you'll do
The Senior Creative Brand Designer (Design Systems), reporting directly to the Creative Design Lead, is the person who makes sure the Flodesk brand is not only beautiful—but cohesive, scalable, and consistently applied everywhere it shows up. You'll own and evolve the systems and infrastructure behind the brand, while also doing hands-on creative work every day.Responsibilities
Brand Ownership
• Own and evolve Flodesk's brand design system: typography, color, layout grids, component libraries, iconography, illustration styles, and usage guidelines—all maintained as shared Figma libraries with clear documentation
• Collaborate with the engineering and product designers to ensure seamless visual continuity between the Flodesk brand and our product UI
• Champion brand consistency across the organization—onboarding freelancers, contractors, and agencies into the system and acting as the go-to resource for brand standards
• Mentor and inspire designers, fostering a collaborative and continuously improving creative culture
Brand Design
• Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
• Design brand and marketing assets across all channels: website, landing pages, email campaigns, social media, paid media, presentations, event materials, packaging, and print
• Contribute to GTM campaigns with polished creative that supports product launches, feature announcements, and seasonal initiatives
• Design and deliver Flodesk emails—campaigns, newsletters, and onboarding sequences—and refine our in-product layout and template libraries for emails, forms, and Checkouts
What you'll bring
• Minimum of 5 years of experience in brand design, with at least 2–3 years in-house at a tech or SaaS company
• Demonstrated experience building, maintaining, or significantly contributing to a brand design system—not just using one, but actually shaping it
• A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, web, social, etc.)
• Proficiency in Figma and Adobe is a must (Photoshop, Illustrator, InDesign—and ideally After Effects or Premiere for light motion/video work)
• Solid visual design skills grounded in typography, layout, color theory, and graphic design fundamentals
• Strong email design experience. You'll design emails that represent the Flodesk brand and create templates used by millions of small business owners—beautiful across clients and devices, flexible, editable, and always on-brand
• Excellent understanding of how to design for digital channels—web, email, social, advertising—with an eye for responsiveness and accessibility
• Strong experience delivering work independently and influencing the work of other designers, contractors, and agencies
• A working knowledge of AI-powered (design) tools and how to integrate them into a professional creative workflow.
• A solid strategic ability for building leading brands in a fast-paced, global-facing environment
• Effective written and verbal communication skills—you can articulate design decisions, present work to stakeholders, and write clear documentation
• Growth mindset. Here to learn and grow through continuous productive feedback
Bonus skills
• Motion design and animation skills (After Effects, Lottie, CSS animations)
• A background in email marketing or SaaS product design
• Familiarity with design tokens and design-to-development handoff workflows
• Background in illustration, photography direction, or art direction
• Experience with experiential design, events, or physical brand activations
What we bring
• Salary range of €55,000 - €77,000; the final offer will be determined based on the candidate's experience and fit for the role
• Remote work: we have people working from the US, Europe, and Asia
• Home-office setup: $1,200 + MacBook Pro and external monitor
• Learning budget: $1,000 per year
• Health insurance
• Flexible time-off
Apply tot his job
Apply To this Job
The Senior Creative Brand Designer (Design Systems), reporting directly to the Creative Design Lead, is the person who makes sure the Flodesk brand is not only beautiful—but cohesive, scalable, and consistently applied everywhere it shows up. You'll own and evolve the systems and infrastructure behind the brand, while also doing hands-on creative work every day.Responsibilities
Brand Ownership
• Own and evolve Flodesk's brand design system: typography, color, layout grids, component libraries, iconography, illustration styles, and usage guidelines—all maintained as shared Figma libraries with clear documentation
• Collaborate with the engineering and product designers to ensure seamless visual continuity between the Flodesk brand and our product UI
• Champion brand consistency across the organization—onboarding freelancers, contractors, and agencies into the system and acting as the go-to resource for brand standards
• Mentor and inspire designers, fostering a collaborative and continuously improving creative culture
Brand Design
• Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
• Design brand and marketing assets across all channels: website, landing pages, email campaigns, social media, paid media, presentations, event materials, packaging, and print
• Contribute to GTM campaigns with polished creative that supports product launches, feature announcements, and seasonal initiatives
• Design and deliver Flodesk emails—campaigns, newsletters, and onboarding sequences—and refine our in-product layout and template libraries for emails, forms, and Checkouts
What you'll bring
• Minimum of 5 years of experience in brand design, with at least 2–3 years in-house at a tech or SaaS company
• Demonstrated experience building, maintaining, or significantly contributing to a brand design system—not just using one, but actually shaping it
• A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, web, social, etc.)
• Proficiency in Figma and Adobe is a must (Photoshop, Illustrator, InDesign—and ideally After Effects or Premiere for light motion/video work)
• Solid visual design skills grounded in typography, layout, color theory, and graphic design fundamentals
• Strong email design experience. You'll design emails that represent the Flodesk brand and create templates used by millions of small business owners—beautiful across clients and devices, flexible, editable, and always on-brand
• Excellent understanding of how to design for digital channels—web, email, social, advertising—with an eye for responsiveness and accessibility
• Strong experience delivering work independently and influencing the work of other designers, contractors, and agencies
• A working knowledge of AI-powered (design) tools and how to integrate them into a professional creative workflow.
• A solid strategic ability for building leading brands in a fast-paced, global-facing environment
• Effective written and verbal communication skills—you can articulate design decisions, present work to stakeholders, and write clear documentation
• Growth mindset. Here to learn and grow through continuous productive feedback
Bonus skills
• Motion design and animation skills (After Effects, Lottie, CSS animations)
• A background in email marketing or SaaS product design
• Familiarity with design tokens and design-to-development handoff workflows
• Background in illustration, photography direction, or art direction
• Experience with experiential design, events, or physical brand activations
What we bring
• Salary range of €55,000 - €77,000; the final offer will be determined based on the candidate's experience and fit for the role
• Remote work: we have people working from the US, Europe, and Asia
• Home-office setup: $1,200 + MacBook Pro and external monitor
• Learning budget: $1,000 per year
• Health insurance
• Flexible time-off
Apply tot his job
Apply To this Job