Senior Associate, Planning

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc., delivering transformational experiences for consumers, clients, and talent. As a Senior Associate in Planning, you will support the development and implementation of complex multi-channel media strategies, focusing on campaign development, data analysis, and client service. Responsibilities Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes Proactively contribute ideas, solutions, and improvements to enhance team performance and client results Skills Bachelor's degree in advertising, marketing, communications, business, or a related field 1-2 years of experience in media planning or a related field (agency experience preferred) Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools Effective written and verbal communication skills Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail Collaborative, proactive, and committed to ongoing learning and professional growth Benefits Health insurance Vision insurance Dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account Vacation days Sick days Personal days Paid parental leave Paid medical leave STD/LTD insurance benefits Company Overview Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy. It was founded in 2003, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is