Senior Associate, Planning

Spark Foundry is a successful agency that helps brands evolve their marketing through innovative strategies. The Senior Associate, Planning will manage media communication for assigned brands, ensuring accurate budget control and effective digital media strategies.ResponsibilitiesAssist the Manager in development of digital media plan options and recommendationsMaintain accurate budget control and flow of media activity and update client on timely/consistent basisDemonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendationsEstablish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being metEnsure proper execution of digital media plans by monitoring buys/schedulesDevelop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications processDemonstrate creativity and agility when problem solvingDeliver POVs/position papers on key client issues and/or client opportunitiesPrepare media authorizations per approved plans/project requestsSkills1+ years of Media Planning experienceMediaTools knowledge is a mustFamiliarity with Competitive systems (AdViews/Kantar)Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)Strong proficiency within ExcelStrong communication and presentation skillsProfessional, with strong teamwork skillsCurious and motivatedSolution-oriented problem solverAdept at time management and handling shifting prioritiesBenefitsMedical coverageDentalVisionDisability401KParental and family care leaveFamily forming assistanceTuition reimbursementFlexible time offCompany OverviewSpark Foundry is one of six global media agency brands within Publicis Media. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.sparkfoundryww.com/.



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