Senior Associate, Cross-Channel Planning

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. The Senior Associate, Cross Channel Planning is responsible for assisting in planning paid media plans and managing client budgets, while developing a deep knowledge of clients’ businesses over time. Responsibilities Assists in developing paid media recommendations & POVs to clients Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data Manages client budgets through flowcharts, media authorizations and financial trackers Maintains pulse on competitive intelligence through several tools including desktop research Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools Communicates plan changes to expanded internal team Sends meeting recaps; updates client and internal status sheets Skills Graduate of a four-year college or university 1-2 years of media planning experience Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs Comfort planning across channels and platforms Readiness to learn the client service aspect of media planning Command of media fundamentals and ability to educate an Assistant Ready to take on management responsibilities Understanding of key research sources Some knowledge of current trends and innovations in media Comfort with data, analytics and measurement Benefits Health insurance Vision insurance Dental insurance 401(k) Healthcare Flexible Spending Account Dependent Care Flexible Spending Account Vacation days Sick days Personal days Paid parental leave Paid medical leave STD/LTD insurance benefits Company Overview Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. It was founded in 2023, and is headquartered in New York, New York, US, with a workforce of 51-200 employees. Its website is .