Senior Associate, Cross-Channel Planning

Beauty Co-Lab is a bespoke unit of Omnicom Media Group for L’Oréal USA that focuses on driving business growth through innovative media solutions. The Senior Associate, Cross-Channel Planning will assist in developing paid media plans and managing client budgets while leveraging data and technology to inform strategies and recommendations.ResponsibilitiesAssists in developing paid media recommendations & POVs to clientsHumanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from dataManages client budgets through flowcharts, media authorizations and financial trackersMaintains pulse on competitive intelligence through several tools including desktop researchPulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated toolsCommunicates plan changes to expanded internal teamSends meeting recaps; updates client and internal status sheetsSkillsGraduate of a four-year college or university1-2 years of media planning experienceExperience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needsComfort planning across channels and platformsReadiness to learn the client service aspect of media planningCommand of media fundamentals and ability to educate an AssistantReady to take on management responsibilitiesUnderstanding of key research sourcesSome knowledge of current trends, innovations in media, beauty and luxury spaceComfort with data, analytics and measurementMediaTool, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons), GWI (Global Web Index), Office (Office, Excel, PowerPoint)Track record of cultivating and maintaining trusted client relationshipsModest knowledge of media fundamentals (all channels) and an ability to train and educate more junior team membersProficient media math skillsExperience collaborating with media owners, agency business units and creative agency partners in an integrated mannerComfortable working in a fast-paced, dynamic environmentBenefitsHealth insuranceVision insuranceDental insurance401(k)Healthcare Flexible Spending AccountDependent Care Flexible Spending AccountVacation daysSick daysPersonal daysPaid parental leavePaid medical leaveSTD/LTD insurance benefitsCompany OverviewBeauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. It was founded in 2023, and is headquartered in New York, New York, US, with a workforce of 51-200 employees. Its website is .



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