Senior Associate, Brand Partnerships (B2B - Paid & Affiliate)
**Overview:**
Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative. **Responsibilities:**
ā¢ Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal
ā¢ Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more)
ā¢ Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance
ā¢ Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations
ā¢ Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking
ā¢ Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives
ā¢ Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership
ā¢ Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals
ā¢ *Qualifications:**
ā¢ 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management
ā¢ Direct experience working in the affiliate space (brand or agency side required)
ā¢ Strong understanding of paid partnership structures, performance tracking, and contract terms
ā¢ Highly organized with the ability to manage multiple workstreams simultaneously
ā¢ Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns
ā¢ Experience working cross-functionally in a fast-paced, matrixed environment
ā¢ Clear, professional communication skills (written and verbal)
ā¢ Ability to problem-solve, stay flexible, and adapt as business needs evolve
ā¢ Experience supporting negotiation of paid partnerships or affiliate contracts
ā¢ The ability to travel ~15% of the time
ā¢ *Benefits:**
ā¢ Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees
ā¢ No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service
ā¢ Global Traveler Health Insurance through GeoBlue
ā¢ 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
ā¢ Automatic enrollment into Basic Life and Accidental Death & Disability Insurance
ā¢ 401(k) matching with immediate vesting
ā¢ Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services
ā¢ Tuition Reimbursement
ā¢ Wayfair Employee Discount
ā¢ Gym/Fitness Discounts (Wellhub and varying regional memberships)
ā¢ Exclusive access to thousands of perks & discounts through BenefitHub
ā¢ Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
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Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative. **Responsibilities:**
ā¢ Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal
ā¢ Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more)
ā¢ Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance
ā¢ Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations
ā¢ Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking
ā¢ Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives
ā¢ Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership
ā¢ Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals
ā¢ *Qualifications:**
ā¢ 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management
ā¢ Direct experience working in the affiliate space (brand or agency side required)
ā¢ Strong understanding of paid partnership structures, performance tracking, and contract terms
ā¢ Highly organized with the ability to manage multiple workstreams simultaneously
ā¢ Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns
ā¢ Experience working cross-functionally in a fast-paced, matrixed environment
ā¢ Clear, professional communication skills (written and verbal)
ā¢ Ability to problem-solve, stay flexible, and adapt as business needs evolve
ā¢ Experience supporting negotiation of paid partnerships or affiliate contracts
ā¢ The ability to travel ~15% of the time
ā¢ *Benefits:**
ā¢ Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees
ā¢ No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service
ā¢ Global Traveler Health Insurance through GeoBlue
ā¢ 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
ā¢ Automatic enrollment into Basic Life and Accidental Death & Disability Insurance
ā¢ 401(k) matching with immediate vesting
ā¢ Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services
ā¢ Tuition Reimbursement
ā¢ Wayfair Employee Discount
ā¢ Gym/Fitness Discounts (Wellhub and varying regional memberships)
ā¢ Exclusive access to thousands of perks & discounts through BenefitHub
ā¢ Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
Apply tot his job
Apply To this Job