Senior Ads Measurement Lead
Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com. Reddit is looking for a Sr. Ads Measurement Lead to help our advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform. Responsibilities:
Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams
Leverage measurement results to drive business growth for our clients – developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices. Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling.
Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
Qualifications:
6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
Knowledge of North America Measurement solutions, vendors, and norms.
A knowledge of experimentation and familiarity with the underlying statistical methods
A strong background in the execution, analysis, and presentation of quantitative advertising research.
Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company
A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
Exceptional written and oral communication skills – you’re articulate and engaging
Benefits:
Comprehensive Healthcare Benefits and Income Replacement Programs
401k Match
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Reddit Global Days off
Generous paid Parental Leave
Paid Volunteer time off
Pay Transparency:This job posting may span more than one career level.In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.The base pay range for this position is:$167,500—$234,500 USDIn select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
Apply Now
Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams
Leverage measurement results to drive business growth for our clients – developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices. Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling.
Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
Qualifications:
6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
Knowledge of North America Measurement solutions, vendors, and norms.
A knowledge of experimentation and familiarity with the underlying statistical methods
A strong background in the execution, analysis, and presentation of quantitative advertising research.
Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company
A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
Exceptional written and oral communication skills – you’re articulate and engaging
Benefits:
Comprehensive Healthcare Benefits and Income Replacement Programs
401k Match
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Reddit Global Days off
Generous paid Parental Leave
Paid Volunteer time off
Pay Transparency:This job posting may span more than one career level.In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.The base pay range for this position is:$167,500—$234,500 USDIn select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
Apply Now