Retention Marketing Associate Director
About the position
We are seeking a hands-on, performance-driven Retention Marketing Associate Director to manage lifecycle and retention marketing across a portfolio of Shopify-driven e-commerce brands and B2B businesses.
This is a player-coach role. You will directly manage multiple client accounts while also providing oversight and strategic guidance to other retention leads managing their own accounts. This position is execution-heavy and requires strong hands-on experience building and optimizing CRM programs.
You will be accountable for driving measurable retention revenue growth across your book of business.
Responsibilities
• Account Ownership
• Directly manage retention strategy and execution for multiple client accounts.
• Oversee and support other retention managers to ensure consistency in performance and best practices.
• Review lifecycle programs across accounts and identify opportunities for improvement.
• Own retention KPIs across your portfolio.
• Hands-On Lifecycle Execution
• Build, optimize, and maintain automation flows in platforms such as Klaviyo, Postscript, Attentive, HubSpot, Salesforce, or similar.
• Execute campaigns end-to-end including segmentation, QA, scheduling, deployment, and reporting.
• Audit and restructure underperforming CRM accounts.
• Troubleshoot integration, deliverability, and tracking issues.
• Ensure accurate data flow between Shopify, CRM systems, and analytics platforms.
• Shopify & E-Commerce Retention
• Develop lifecycle strategies within Shopify ecosystems.
• Build high-performing flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty, cross-sell, and reactivation sequences.
• Align retention initiatives with paid media and promotional strategy to support blended performance goals.
• B2B CRM & Nurture Programs
• Build and optimize nurture sequences aligned with pipeline stages.
• Support lead qualification, re-engagement, and client retention workflows.
• Collaborate with sales teams to improve lifecycle communication and CRM utilization.
• Testing & Performance Optimization
• Conduct A/B testing across subject lines, messaging, offers, and segmentation.
• Analyze retention performance using cohort and revenue data.
• Provide regular reporting on LTV, repeat purchase rate, churn, and retention revenue contribution.
• Identify scalable automation opportunities across accounts.
Requirements
• 5–7 years of experience in lifecycle and retention marketing.
• Experience managing multiple client accounts in an agency or multi-brand environment.
• Hands-on experience building and optimizing complex flows in Klaviyo, HubSpot, Salesforce, Attentive, or similar platforms.
• Proven ability to grow retention revenue for Shopify-based e-commerce brands.
• Working knowledge of B2B CRM lifecycle and nurture strategy.
• Strong analytical mindset with ability to tie retention efforts to revenue performance.
• Some experience mentoring or overseeing junior team members.
• Must be located in Miami, FL.
Benefits
• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Hybrid & Collaborative Environment
• Company-Wide & Team Events
Apply Now
Apply Now
We are seeking a hands-on, performance-driven Retention Marketing Associate Director to manage lifecycle and retention marketing across a portfolio of Shopify-driven e-commerce brands and B2B businesses.
This is a player-coach role. You will directly manage multiple client accounts while also providing oversight and strategic guidance to other retention leads managing their own accounts. This position is execution-heavy and requires strong hands-on experience building and optimizing CRM programs.
You will be accountable for driving measurable retention revenue growth across your book of business.
Responsibilities
• Account Ownership
• Directly manage retention strategy and execution for multiple client accounts.
• Oversee and support other retention managers to ensure consistency in performance and best practices.
• Review lifecycle programs across accounts and identify opportunities for improvement.
• Own retention KPIs across your portfolio.
• Hands-On Lifecycle Execution
• Build, optimize, and maintain automation flows in platforms such as Klaviyo, Postscript, Attentive, HubSpot, Salesforce, or similar.
• Execute campaigns end-to-end including segmentation, QA, scheduling, deployment, and reporting.
• Audit and restructure underperforming CRM accounts.
• Troubleshoot integration, deliverability, and tracking issues.
• Ensure accurate data flow between Shopify, CRM systems, and analytics platforms.
• Shopify & E-Commerce Retention
• Develop lifecycle strategies within Shopify ecosystems.
• Build high-performing flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty, cross-sell, and reactivation sequences.
• Align retention initiatives with paid media and promotional strategy to support blended performance goals.
• B2B CRM & Nurture Programs
• Build and optimize nurture sequences aligned with pipeline stages.
• Support lead qualification, re-engagement, and client retention workflows.
• Collaborate with sales teams to improve lifecycle communication and CRM utilization.
• Testing & Performance Optimization
• Conduct A/B testing across subject lines, messaging, offers, and segmentation.
• Analyze retention performance using cohort and revenue data.
• Provide regular reporting on LTV, repeat purchase rate, churn, and retention revenue contribution.
• Identify scalable automation opportunities across accounts.
Requirements
• 5–7 years of experience in lifecycle and retention marketing.
• Experience managing multiple client accounts in an agency or multi-brand environment.
• Hands-on experience building and optimizing complex flows in Klaviyo, HubSpot, Salesforce, Attentive, or similar platforms.
• Proven ability to grow retention revenue for Shopify-based e-commerce brands.
• Working knowledge of B2B CRM lifecycle and nurture strategy.
• Strong analytical mindset with ability to tie retention efforts to revenue performance.
• Some experience mentoring or overseeing junior team members.
• Must be located in Miami, FL.
Benefits
• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Hybrid & Collaborative Environment
• Company-Wide & Team Events
Apply Now
Apply Now