[Remote/WFM] Analyst, Brand Insights
Core Information:Compensation: a competitive salaryCompany: WorkwarpStart Date: Immediate openings availablePosition: Analyst, Brand InsightsLocation: Remote  Analyst, Brand Insights
Job Summary
The Brand Insights team is a highly visible group that is charged with finding the best methods to evaluate the performance of The Walt Disney CompanyÂs portfolio of brands and to deeply understand the entertainment consumerÂs sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of DisneyÂs business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on brand strategic opportunities.
The Brand Insights team dual reports into Brand Management (Corporate segment) and Studio Research & Analytics (Disney Entertainment segment).
Reporting to the Senior Manager, the Analyst, Brand Insights is responsible for performing analytics and helping the team shape insights for communicating to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.
Responsibilities
 Support tracking studies to measure performance of our brands and reputation around the world; includes gathering survey inputs, managing large data files in Excel / SPSS, reporting in PowerPoint, and ad hoc analyses
 Support custom research projects to evaluate and understand brand health, brand sentiment, consumer involvement, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
 Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
 Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney CompanyÂs portfolio of brands
 Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Requirements
 BachelorÂs degree or equivalent experience in business, marketing, psychology or related field
 At least 2 years of experience in a market research/consumer insights, consulting, strategy, or analytics role
 Strong analytical skills
 Ability to manage multiple large data sets including trended files and market files
 Experience creating presentations that clearly communicate data and research findings
 Strong project management skills and ability to execute quality work within tight deadlines
 Strong verbal and written communication skills
 Solid presentation skills
 Ability to work in a team environment as well as independently
 Ability to work in an environment with multiple priorities
 Professionally mature, enthusiastic, and demonstrates a strong collaborative yet consultative approach
Preferred Qualifications:
 Experience with consumer research (designing questionnaires and analyzing results)
 Experience using statistical software packages like Q, SPSS, or similar
 Experience supporting global tracking studies
 Entertainment industry experience highly preferred
 Strong Excel experience
 Strong PowerPoint experience
The hiring range for this position in Burbank, CA is $71,000 - $95,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidateÂs geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Apply Job! Submit Your ApplicationSeize this opportunity to make a significant impact. Apply now and take the first step towards a rewarding new role.
Apply Now
Job Summary
The Brand Insights team is a highly visible group that is charged with finding the best methods to evaluate the performance of The Walt Disney CompanyÂs portfolio of brands and to deeply understand the entertainment consumerÂs sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of DisneyÂs business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on brand strategic opportunities.
The Brand Insights team dual reports into Brand Management (Corporate segment) and Studio Research & Analytics (Disney Entertainment segment).
Reporting to the Senior Manager, the Analyst, Brand Insights is responsible for performing analytics and helping the team shape insights for communicating to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.
Responsibilities
 Support tracking studies to measure performance of our brands and reputation around the world; includes gathering survey inputs, managing large data files in Excel / SPSS, reporting in PowerPoint, and ad hoc analyses
 Support custom research projects to evaluate and understand brand health, brand sentiment, consumer involvement, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
 Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
 Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney CompanyÂs portfolio of brands
 Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Requirements
 BachelorÂs degree or equivalent experience in business, marketing, psychology or related field
 At least 2 years of experience in a market research/consumer insights, consulting, strategy, or analytics role
 Strong analytical skills
 Ability to manage multiple large data sets including trended files and market files
 Experience creating presentations that clearly communicate data and research findings
 Strong project management skills and ability to execute quality work within tight deadlines
 Strong verbal and written communication skills
 Solid presentation skills
 Ability to work in a team environment as well as independently
 Ability to work in an environment with multiple priorities
 Professionally mature, enthusiastic, and demonstrates a strong collaborative yet consultative approach
Preferred Qualifications:
 Experience with consumer research (designing questionnaires and analyzing results)
 Experience using statistical software packages like Q, SPSS, or similar
 Experience supporting global tracking studies
 Entertainment industry experience highly preferred
 Strong Excel experience
 Strong PowerPoint experience
The hiring range for this position in Burbank, CA is $71,000 - $95,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidateÂs geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Apply Job! Submit Your ApplicationSeize this opportunity to make a significant impact. Apply now and take the first step towards a rewarding new role.
Apply Now