[Remote] Strategist, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Strategist, Performance Marketing will conceptualize and build paid media strategies, leveraging extensive knowledge of trends and data to optimize client campaigns. Responsibilities • Participate in campaign development, deployment tactics, and proactive strategic paid media planning • Performing qualitative market research and directing quantitative research when required • Work with clients to develop performance marketing strategies to reach their wider company objectives • Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity • Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms • Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development • Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns • Effectively work within account budget parameters and assist with budget management • Writing is clear and succinct • Experience creating Paid Media Playbooks and Paid Media best practice protocols • Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients • Ability to decipher information using data & measurement tools • Involvement in new business pitch presentations Skills • Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms • Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter • Experience and familiarity with Paid Search and Programmatic advertising • Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables • Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft • Ability and experience in developing and executing successful client campaigns • Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients • Responsive and available to meet the demands of clients across multiple time zones • Proficiency with ad management platforms and paid media analytical tools • Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience • Experience growing brands on social media via paid ads • Previous experience working with multi-retail clients (eg., clients with products sold at Walmart, Amazon, Sephora, etc.) and social commerce (eg., Tiktok Shop) is required Company Overview • Viral Nation is a global influencer, marketing, and talent agency. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is Apply tot his job