[Remote] Remote Work - Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)

Note: The job is a remote job and is open to candidates in USA. Purely Optimal is scaling multiple fast-growth brands across various sectors and is seeking a world-class Direct Response Media Buyer. The role involves owning the entire customer acquisition funnel, crafting and optimizing full-funnel systems, and driving conversions across multiple platforms. Responsibilities • Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop • Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend • Ruthless focus on ROAS, CAC, and LTV • Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells • Lead A/B tests across pages, hooks, CTAs, and offers • Turn performance data into actionable testing roadmaps • Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions • Match copy angles to customer psychology and platform behavior • Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.) • Coordinate landing page design, copy, and structure with internal or external designers • Leverage proven DR frameworks to continuously launch and test new offers • Set KPIs, manage budgets, and hold yourself accountable to results • Collaborate closely with founders and marketing leadership • Build and eventually lead a small performance team as we scale Skills • Expert in Paid Social (Meta, TikTok) and Google Ads • 2-5+ years of hands-on media buying with proven results • Experience managing 6-7 figure budgets with measurable growth outcomes • Direct Response Copywriting + CRO Mastery • You can write, test, and optimize ads, landing pages, and funnel copy that converts • Deep experience running A/B tests and optimizing every stage of the funnel • Funnel Builder with Results • You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar • Bonus if you've launched offers in supplements, telehealth, or consumer SaaS • Strategic + Tactical • You think like a CMO but execute like a performance operator • You don't wait for creative assets or landing pages—you build them yourself or drive the process forward • Self-Starter with High Standards • You thrive in fast-paced, entrepreneurial environments • You own your outcomes, track your metrics, and move fast • Timezone: Must be available to work in Pacific Time (PST) hours Benefits • Competitive base salary + performance bonuses tied to growth • Multi-brand exposure across supplements, telehealth, AI/automation, and more • Take full ownership of campaigns, funnels, and growth strategy—no red tape • Join a fast-paced, performance-driven team that rewards results • Opportunity to grow into Head of Growth or CMO-level role as we scale Company Overview • Purely Optimal is a health supplement company that helps individuals and families live longer, healthier, and happier lives. It was founded in 2018, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is Apply tot his job