[Remote] Programmatic Buyer, Digital Media
Note: The job is a remote job and is open to candidates in USA. Spectrum Brands is a multi-billion dollar global Consumer Packaged Goods powerhouse with a portfolio of powerful, globally recognized brands. They are currently seeking a remote Digital Media– Programmatic Buyer to execute strategies for programmatic media buying and direct IO buys for awareness media, focusing on creating, optimizing, and reporting programmatic media campaigns to drive success for their CPG brands.
Responsibilities
• Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native)
• Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval
• Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports
• Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem
• Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities
• Implement creative testing frameworks, delivering insights and recommendations to stakeholders
• Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency
• Maintain structured, consistent documentation related to plans, budgets, and timeline evolution
• Foster strong relationships with internal teams, agency partners, and platform/publisher contacts to support channel excellence
• Stay atop industry trends, platform updates, and emerging media capabilities, bringing forward recommendations to advance CTV and programmatic maturity
• Identify and implement workflow enhancements and automation opportunities to improve efficiency and performance across the team
• Champion innovative ideas, pilots, and testing opportunities that ensure the brand remains at the forefront of digital media evolution
Skills
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred
• 5 or more years of experience in programmatic media management/optimization and buying
• Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSP, DV360, or similar
• Proven record of accomplishment of managing paid programmatic media campaigns, with a preference for CPG brands
• Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape
• Excellent written and verbal communication skills
• Familiarity with programmatic media analytics tools and the ability to interpret data to make informed decisions
• Strong organizational skills and the ability to manage multiple tasks and deadlines
• Ability to assess opportunities across brands/business units and identify scalable solutions
• Highly organized with strong project management skills
• Effective time management and communication skills, especially in a remote environment
• Detail-oriented and data-driven, comfortable in fast-paced settings
• Commitment to continuous learning and professional growth
• Collaborative team leader with a professional and respectful approach
• Creative problem-solver able to adapt quickly to new challenges
• Genuine enthusiasm for the future of digital brand advertising and building internal capability
Company Overview
• WE MAKE LIVING BETTER AT HOME. Spectrum Brands is a home essentials company trusted by millions of consumers around the world. It was founded in 2013, and is headquartered in Warsaw, Mazowieckie, POL, with a workforce of 1001-5000 employees. Its website is http://www.applica.ai.
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Responsibilities
• Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native)
• Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval
• Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports
• Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem
• Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities
• Implement creative testing frameworks, delivering insights and recommendations to stakeholders
• Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency
• Maintain structured, consistent documentation related to plans, budgets, and timeline evolution
• Foster strong relationships with internal teams, agency partners, and platform/publisher contacts to support channel excellence
• Stay atop industry trends, platform updates, and emerging media capabilities, bringing forward recommendations to advance CTV and programmatic maturity
• Identify and implement workflow enhancements and automation opportunities to improve efficiency and performance across the team
• Champion innovative ideas, pilots, and testing opportunities that ensure the brand remains at the forefront of digital media evolution
Skills
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred
• 5 or more years of experience in programmatic media management/optimization and buying
• Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSP, DV360, or similar
• Proven record of accomplishment of managing paid programmatic media campaigns, with a preference for CPG brands
• Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape
• Excellent written and verbal communication skills
• Familiarity with programmatic media analytics tools and the ability to interpret data to make informed decisions
• Strong organizational skills and the ability to manage multiple tasks and deadlines
• Ability to assess opportunities across brands/business units and identify scalable solutions
• Highly organized with strong project management skills
• Effective time management and communication skills, especially in a remote environment
• Detail-oriented and data-driven, comfortable in fast-paced settings
• Commitment to continuous learning and professional growth
• Collaborative team leader with a professional and respectful approach
• Creative problem-solver able to adapt quickly to new challenges
• Genuine enthusiasm for the future of digital brand advertising and building internal capability
Company Overview
• WE MAKE LIVING BETTER AT HOME. Spectrum Brands is a home essentials company trusted by millions of consumers around the world. It was founded in 2013, and is headquartered in Warsaw, Mazowieckie, POL, with a workforce of 1001-5000 employees. Its website is http://www.applica.ai.
Apply tot his job
Apply To this Job