[Remote] Paid Media Specialist - Contractor

Note: The job is a remote job and is open to candidates in USA. BambooHR is a proven market leader in HR technology, aiming to transform HR through their people intelligence platform. They are seeking a proactive and detail-oriented Paid Media Specialist to drive demand and amplify their brand through strategic paid media initiatives, focusing on content syndication, webinars, and partnerships. Responsibilities • Plan and execute paid media programs across content syndication, sponsored webinars, email newsletters, and industry publications • Manage relationships with media vendors and publishers, ensuring campaigns launch smoothly and all creative assets and deliverables meet expectations • Coordinate campaign logistics—including creative submissions, landing page setup, tracking implementation, and reporting • Monitor performance across channels and vendors; compile data, identify trends, and make recommendations to improve lead quality and engagement • Partner with content, brand, and product marketing teams to align messaging, audiences, and campaign objectives • Track spend and performance across programs to ensure alignment with monthly budgets and quarterly goals • Support audience segmentation and campaign strategy, targeting high-value industries and personas • Assist in vendor contract management and onboarding, working with procurement and legal as needed • Support execution and optimization of ongoing content syndication and sponsored programs to maintain lead flow consistency • Manage tracking, reporting, and vendor communication for in-flight media campaigns • Identify quick-win opportunities to improve lead quality and engagement rates across active media channels • Assist with early 2026 media planning, including evaluating vendors, forecasting spend, and identifying new partnership opportunities Skills • 1+ year of experience in demand generation, media planning, or digital marketing (B2B or SaaS preferred) • Strong understanding of paid media fundamentals, especially third-party, content-based, or co-marketing programs • Excellent project management and organizational skills; able to juggle multiple campaigns and vendors simultaneously • Analytical thinker with the ability to turn performance data into actionable insights • Clear, professional communicator who collaborates well across teams and departments • Self-starter who thrives in a fast-paced, evolving marketing environment • Strong proficiency in campaign tracking and data hygiene (UTMs, lead source consistency, and pipeline attribution) • Experience analyzing campaign performance in dashboards or spreadsheets (e.g., Tableau, Google Sheets, or Excel) • Comfortable working independently while maintaining regular communication and alignment with internal stakeholders • Experience managing external media partnerships across content syndication, programmatic advertising, intent data providers, and industry publications • Familiarity with tools like Salesforce, Marketo, and Tableau for campaign reporting and tracking • Background in managing paid webinar programs or sponsored content partnerships • Exposure to brand-led demand generation, balancing awareness and pipeline outcomes • Experience owning a campaign end to end from planning and vendor execution through post-lead capture like nurture emails or follow-up campaigns Benefits • Competitive benefits • Professional development • Flexibility to thrive both in and outside the office Company Overview • BambooHR is a SaaS-based company providing subscription-based HR software for SMEs. It was founded in 2008, and is headquartered in Lindon, Utah, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job