[Remote] Marketing Program Director - B2B Programs - Remote

Note: The job is a remote job and is open to candidates in USA. Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations. They are seeking a Marketing Program Director to lead the strategy and development of digital-first content that supports their mission and enhances patient care through effective storytelling and engagement across various channels. Responsibilities • Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach. • Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content. • Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels. • Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility. • Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy. • Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership. • Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution. • Track content performance metrics and refine strategies using data-driven insights. • Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision. Skills • Bachelor’s degree in marketing, business, communications, or related field or equivalent experience. • 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team. • Demonstrated success leading multi-program portfolios and advising at the senior leadership level. • Proven ability to drive organizational alignment, influence across functions, and deliver results at scale. • Exceptional strategic planning and program design capabilities. • Strong analytical, organizational, and problem-solving skills. • Executive-level communication and influence skills. • Demonstrated ability to lead complex initiatives through collaboration and governance. • Proficiency in digital platforms, analytics, and change management tools. • Recognized for thought leadership, judgment, and ability to guide enterprise priorities. • Master’s degree strongly preferred. • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred. Benefits • Medical, dental, and vision insurance • 401K + 5% company match • Tuition assistance up to $5k per year • Free basic life and AD&D insurance • Free short-and-long-term disability insurance • Paid time off • Employee Resource Groups • Recognition and perks Company Overview • Vitalant is a blood collection, testing, logistics and distribution service provider company. It was founded in 1943, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job