[Remote] Marketing Data Analyst, Accolades
Note: The job is a remote job and is open to candidates in USA. Forbes is an iconic global media brand that has symbolized success for over a century. They are seeking a Marketing Data Analyst to support the Accolades business by aggregating, analyzing, and transforming complex marketing and sales data into actionable insights to inform campaign strategies and measure performance.
Responsibilities
ā¢ Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to develop segmentations for targeted campaigns
ā¢ Maintains data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data
ā¢ Translates business requirements into data-focused objectives to establish, modify and maintain crucial data insights for the marketing and sales teams
ā¢ Drafts and maintains marketing database procedures and documentation to ensure process integrity and adherence to internal policies
ā¢ Builds and maintains reports and dashboards in Looker/Salesforce, and develops custom analyses to track marketing performance, campaign effectiveness, and ROI
ā¢ Conducts deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations
ā¢ Provide data-backed, action oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates
Skills
ā¢ 3-5 years of experience within a Marketing and/or Data Management team
ā¢ Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data)
ā¢ Proficiency with data manipulation and intermediate proficiency with Microsoft Excel
ā¢ Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting
ā¢ Demonstrate the ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders
ā¢ Ability to work independently and across teams
ā¢ Experience with data visualization tools
ā¢ Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates)
ā¢ Prior experience analyzing data within a B2B or subscription-based environment is highly preferred
Company Overview
ā¢ Forbes Magazine is a business magazine that is focused on business news and financial information. It is a sub-organization of Forbes. It was founded in 1917, and is headquartered in Jersey City, New Jersey, USA, with a workforce of 201-500 employees. Its website is https://www.forbesmagazine.com.
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Responsibilities
ā¢ Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to develop segmentations for targeted campaigns
ā¢ Maintains data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data
ā¢ Translates business requirements into data-focused objectives to establish, modify and maintain crucial data insights for the marketing and sales teams
ā¢ Drafts and maintains marketing database procedures and documentation to ensure process integrity and adherence to internal policies
ā¢ Builds and maintains reports and dashboards in Looker/Salesforce, and develops custom analyses to track marketing performance, campaign effectiveness, and ROI
ā¢ Conducts deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations
ā¢ Provide data-backed, action oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates
Skills
ā¢ 3-5 years of experience within a Marketing and/or Data Management team
ā¢ Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data)
ā¢ Proficiency with data manipulation and intermediate proficiency with Microsoft Excel
ā¢ Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting
ā¢ Demonstrate the ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders
ā¢ Ability to work independently and across teams
ā¢ Experience with data visualization tools
ā¢ Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates)
ā¢ Prior experience analyzing data within a B2B or subscription-based environment is highly preferred
Company Overview
ā¢ Forbes Magazine is a business magazine that is focused on business news and financial information. It is a sub-organization of Forbes. It was founded in 1917, and is headquartered in Jersey City, New Jersey, USA, with a workforce of 201-500 employees. Its website is https://www.forbesmagazine.com.
Apply tot his job
Apply To this Job