[Remote] Google Ads Specialist- Freelance, Remote

Note: The job is a remote job and is open to candidates in USA. Magic is a company that connects top remote talent with fast-growing businesses. They are seeking a Google Ads Specialist to build and manage campaigns from the ground up, optimizing for performance and driving measurable improvements in return on ad spend. Responsibilities • Build a full-funnel Google Ads strategy from scratch, aligned to business goals. • Create a clear action plan and testing roadmap with milestones and expected outcomes. • Translate high-level direction into channel mix, campaign structure, and bidding strategies. • Conduct keyword research, audience targeting, and competitor analysis. • Build, launch, and manage Search, Shopping/Performance Max, and relevant YouTube/Display placements. • Write and iterate ad copy/creatives; develop audience segments and exclusions; implement negative keyword strategy. • Define and run a structured testing process (hypothesis, prioritization, design, success metrics, iteration). • Prioritize tests for highest impact (e.g., audiences, assets, bidding, landing pages) using data and business context. • Document learnings and roll out winners across accounts/campaigns. • Implement and validate conversion tracking via GA4 and GTM; ensure accurate attribution. • Monitor performance, diagnose trends, and uncover opportunities for growth or efficiency. • Deliver clear, data-driven reports with actionable recommendations and next steps. • Manage budgets to maximize ROI while staying strictly within spend limits. • Forecast spend and performance scenarios; recommend reallocation by campaign/product line. • Communicate proactively with stakeholders; operate independently with minimal supervision. Skills • Hands-on Google Ads management building campaigns from scratch (Search, Shopping/Performance Max), with a proven track record improving ROAS, lowering CPA, or increasing qualified lead quality. • Demonstrated ability to operate independently: create strategic roadmaps, action plans, and manage day-to-day optimizations with minimal supervision. • Proficiency in GA4 and Google Tag Manager, including conversion/event setup, validation, and troubleshooting. • Strong keyword research, audience strategy, competitive analysis, and ad copy/creative testing experience. • Budget management expertise with clear examples of maximizing ROI within defined spend limits. • WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS. Headset with an extended mic that has noise cancellation and a webcam. Back-up computer and internet connection. Quiet, dedicated workspace at home. • Technical: Google Ads Manager, GA4, GTM, Google Keyword Planner; familiarity with SEMrush or Ahrefs; campaign structuring, RSA best practices, Shopping/PMax setup, negative keywording, audience segmentation, conversion tracking, and A/B testing. • Analytical: Hypothesis-led experimentation, trend analysis, diagnosing performance swings, translating insights into next actions. • Communication: Crisp reporting, clear recommendations, and proactive stakeholder updates. • Personal: Ownership mindset, bias for action, detail-oriented, resourceful, and comfortable making informed decisions autonomously. Company Overview • Personal and executive assistant service It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is Apply tot his job