[Remote] Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)
Note: The job is a remote job and is open to candidates in USA. Rosie's People is an early-stage AI and cyber intelligence company focusing on advanced solutions in cyber risk, compliance, and threat intelligence for high-stakes sectors. They are seeking a Demand Generation Manager to design and execute their early demand engine and support commercial growth by owning end-to-end demand generation activities across defined customer segments.
Responsibilities
• Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
• Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
• Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
• Collaborating with leadership to define ICPs, personas, and core messaging
• Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
• Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
• Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
• Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Skills
• 4+ years of experience in B2B SaaS demand generation or growth marketing
• Owned campaigns that generated measurable pipeline, not just leads
• Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
• Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
• Write clearly for both technical and executive audiences
• Thrive in early-stage or scaling environments with limited structure and high autonomy
• Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
• Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
• Experience launching or scaling demand functions in early-stage B2B technology companies
Company Overview
• We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally. It was founded in 2014, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is http://www.rosiespeople.com.
Apply Now
Apply Now
Responsibilities
• Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
• Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
• Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
• Collaborating with leadership to define ICPs, personas, and core messaging
• Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
• Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
• Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
• Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Skills
• 4+ years of experience in B2B SaaS demand generation or growth marketing
• Owned campaigns that generated measurable pipeline, not just leads
• Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
• Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
• Write clearly for both technical and executive audiences
• Thrive in early-stage or scaling environments with limited structure and high autonomy
• Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
• Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
• Experience launching or scaling demand functions in early-stage B2B technology companies
Company Overview
• We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally. It was founded in 2014, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is http://www.rosiespeople.com.
Apply Now
Apply Now