PR Specialist

PR Specialist Location: Remote, Latin America based Salary: $2,000–$3,000/month Description gener8tor’s turnkey platform for the creative economy connects startups, entrepreneurs, artists, investors, universities and corporations. The gener8tor platform includes pre-accelerators, accelerators, corporate programming, conferences and fellowships focused on entrepreneurs, artists, musicians, startups and job seekers. gener8tor is seeking a PR Specialist to elevate awareness of our programs and partnerships through smart storytelling, proactive media outreach, and crisp account management. This person will handle a high volume of account-driven requests, triaging, prioritizing, and executing PR deliverables that create measurable value for our partner accounts and raise the profile of gener8tor programming. The PR Specialist will collaborate with the marketing teams to secure coverage, craft narratives, and amplify wins across channels (press, newsletters, social, web). This person will report to the VP of Business Development and work closely with the broader Marketing team. They will also collaborate with product line leaders to support our programs, including OnRamp Conference, gBETA Pre-Accelerators, gener8tor Investment Accelerators, Skills Accelerators, and Creative Music. The PR Specialist will contribute to the overall communications strategy and ensure timely execution of PR initiatives. At gener8tor we… • See genius in every community. We believe the company has a chance to accomplish a generational challenge in bridging genius with opportunity. • Never self-defeat and have a “play to win” mentality. We revolve everything we do around helping the entrepreneurs in our programs. • Are curious. We work hard to find hidden gems others overlook. • Believe no job is beneath us. We wipe down the tables and load up the U-Hauls with enthusiasm. Work as a team to get $#!^ done! • Strive for “that guy emailed me.” Based on a story from our founders, we share a commitment to take a bottom-up approach to building strong, personal, 1-1 relationships. We believe that the best way to quality is through quantity. Our values are core to how we work. If they don’t resonate with you, this role might not be the right fit. Responsibilities • Own PR intake and account management for partner accounts: triage requests from Partnerships/program leads/external partners, translate account and program goals into PR briefs, set timelines/SLAs, and keep stakeholders updated. • Plan and execute account-specific PR campaigns that elevate gener8tor programming (OnRamp, gBETA, Investment & Skills Accelerators, Creative Music) and deliver value for partner accounts (e.g., applications, attendance, thought leadership, brand lift). • Draft co-branded press materials (press releases, media advisories, pitches, talking points, bylines, case studies) that spotlight partner impact and program outcomes; ensure messaging aligns with both gener8tor and partner brand guidelines. • Proactively pitch stories to media relevant to each partner’s industry and program focus; secure coverage that drives program KPIs and amplifies partner visibility. • Coordinate media moments around program milestones (cohort announcements, demo days, challenge launches, partnership news) to showcase partner collaboration and program success. • Maintain account-facing reporting (coverage, reach, message pull-through, backlinks, SOV) and translate results into actionable next steps for partners and program teams. • Build and maintain targeted media lists mapped to partner industries and program verticals; cultivate reporter relationships on behalf of our accounts. • Package earned media for amplification (social, newsletters, web, event signage) in collaboration with Design/Social/Web so partners can promote programs and outcomes across their channels. • Uphold partner approval workflows (legal/brand/PR review) and keep a clean CRM/PRM with account-level tracking, contacts, and follow-ups. • Support issues/crisis communications affecting partners or programs, with clear escalation and pre-approved messaging. • Manage multiple projects and a high volume of asks while meeting SLAs and deadlines; continuously improve processes to deliver reliable value to accounts and raise the profile of gener8tor programming. Requirements • Proficient English – Level C1–C2. • 2+ years in public relations, communications, or agency account work (startup, VC, tech, creative, or corporate-innovation experience a plus). • Demonstrated success placing stories and running PR campaigns; strong reporter and creator relationships preferred. • Exceptional writing and editing skills, with an eye for clear, concise, on-brand messaging. • Proven account management capability: high-volume inbox/queue management, prioritization, stakeholder comms, and on-time delivery. • Familiarity with PR tools (e.g., Cision, Muck Rack, Meltwater), project tools (e.g., Asana, Trello), CRM (e.g., HubSpot, Salesforce), and Google Workspace. • Strong attention to detail; excellent time management and organizational skills. • Comfort collaborating cross-functionally with Marketing, Partnerships, and program leads. • Bachelor’s degree in communications, PR, journalism, marketing, or related field (preferred). • Event support experience (press check-ins, on-site coordination, speaker prep) (a plus). • Entrepreneurial spirit and a self-starter. • Commitment to equity across race, place, and gender. • A “no job is beneath me” mentality. 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