Remote B2B Marketing Head
About the position This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing. In this pivotal role, you will spearhead our marketing initiatives, shaping the go-to-market strategy and leading a dynamic team. Your leadership will unify corporate marketing, demand generation, and product marketing efforts to elevate brand visibility. You'll drive campaigns that resonate with diverse audiences, ensuring alignment with business goals and measurable growth. By integrating innovative marketing techniques and fostering collaboration, you will enhance our outreach and customer engagement, solidifying our position in the market. Responsibilities • Define and drive a unified marketing strategy aligning brand, demand generation, and product marketing with company goals. • Recruit, mentor, and lead a high-performing marketing team across various marketing functions. • Spearhead integrated campaigns to boost adoption and pipeline while overseeing marketing initiatives. • Craft clear positioning and messaging for the product portfolio and lead market research initiatives. • Evolve brand identity and voice to reflect innovation and global impact, enhancing media engagement. • Contribute to campaign planning and content creation, ensuring alignment across teams and messaging. • Collaborate with cross-functional teams to optimize marketing impact based on insights and performance. Requirements • 10+ years of experience in B2B marketing, with 4+ years in leadership roles. • Proven track record in demand generation and funnel optimization. • Strong hands-on experience with digital marketing channels and analytics tools. • Exceptional leadership and communication skills for stakeholder engagement. • Experience in brand building and adeptness in working with media and industry analysts. Benefits • Competitive salary range of $200,000 - $264,000 based on location and experience. • Flexibility to work remotely and establish a work-life balance. • Supportive healthcare and parental leave policies. • Opportunities for professional development and career growth. • Commitment to building a diverse and inclusive work environment.