Regional Sales Manager - Brendan Vacations (Remote)
ABOUT US
Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.
As a global business with over 100 years of experience in the travel industry, our ethos of being ‘Driven by Service’, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.
OUR VALUES
• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy
POSITION SUMMARY
The Regional Sales Manager is responsible for driving revenue growth and maximizing sales potential within an assigned territory (mid-west US and Eastern Canada) by building strong, trusted relationships with trade partners, increasing brand awareness, and identifying new business opportunities through a consultative sales approach.
As a key ambassador for the Brendan Vacations brand, this role represents the company within the travel industry and broader marketplace, collaborating closely with North American TTC Tour Brands Sales Managers to execute strategic sales initiatives and achieve passenger and revenue goals. The Regional Sales Manager also uncovers growth opportunities by aligning partners with the Brendan Vacations travel styles that best meet their business needs, fostering long-term partnerships and sustainable growth.
KEY RESPONSIBILITIES
Key Responsibility 1
1. Commercial Account & Territory Management
• Own and manage a defined portfolio of accounts, segmented by performance tier, with tailored strategies for retention, growth, and activation
• Deliver against defined KPIs, including revenue growth, passenger volume (PAX), and cost of acquisition
• Develop and maintain a strategic quarterly territory plan, reviewed with sales leadership, focused on high-return activities and accounts
Key Responsibility 2
Data-Driven Sales Performance & Intelligence
• Leverage Salesforce and reporting tools to track performance trends, identify risks, and uncover growth opportunities
• Use account and partner insights to inform prioritization, improve conversion, and guide sales planning
• Reallocate time and resources dynamically based on performance, engagement, and conversion trends
Key Responsibility 3
.Partner Engagement, Enablement & Presentations
• Build strong, consultative relationships with agency owners, decision-makers, and frontline advisors
• Deliver effective presentations, training sessions, webinars, and sales consultations aligned to brand strategy
• Support new partner onboarding through structured early-stage engagement and education plans
Key Responsibility 4
Cross-Selling & Brand Optimization
• Act as a portfolio consultant, recommending the right TTC brands based on partner strengths and customer profiles
• Identify and execute cross-sell opportunities to grow multi-brand participation and share of wallet
• Champion partner-facing tools, booking platforms, and loyalty programs to drive long-term engagement
Key Responsibility 5
Market Intelligence, Innovation & ROI Management
• Serve as the voice of the territory, sharing actionable market insights on competition, partner needs, and advisor sentiment
• Pilot new sales approaches, tools, and engagement strategies, contributing to continuous improvement and scalability
• Manage T&E, co-op marketing, and goodwill budgets with strong ROI accountability and performance focus
ROLE SUCCESS CRITERIA
• Drives strategic sales planning and pipeline management to achieve brand PAX and revenue targets, aligned with KPIs set by sales leadership
• Builds strong, consultative partnerships with travel advisors and agency partners, demonstrating commercial fluency and destination expertise
• Uses data, CRM tools (Salesforce preferred), and clear, engaging presentations to grow account performance and identify opportunities
• Demonstrates adaptability, strong self-management, problem-solving skills, and high accountability for results
KEY INDIVIDUAL TRAITS
A trait is an enduring characteristic that serves as a strong indicator of potential for success in this role.
Select three traits from the list below:
1. Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.
2. Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.
3. Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.
4. Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
5. Curiosity: Driven by lifelong learning, actively seeks new knowledge, skills, and perspectives to enhance performance and personal growth. Embraces continuous learning as a core value.
6. Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals.
7. Service Orientation: Strives to deliver exceptional service with empathy, responsiveness, and a solutions-focused approach.
1. Adaptability
2. Collaborative
3. Service Orientation
YOUR EXPERIENCE AND EXPERTISE
• 3+ years of experience in B2B or B2B2C sales, preferably within the travel, tourism, or hospitality industries.
• Proven success managing a sales territory, driving growth through strategic account planning, execution, and pipeline management.
• Highly proficient in Microsoft Office, with advanced PowerPoint skills for impactful presentations, strong Excel capabilities for data analysis and account management, and experience using web tools and webinar platforms.
• Strategic, consultative sales professional with strong relationship-building skills, a results-driven mindset, and high accountability.
• Clear communicator and adaptable problem-solver with hands-on CRM experience, including Salesforce.
TRAVEL & OTHER REQUIREMENTS
• Work Location: Fully remote
• Travel: International travel required
• Up to 60% overnight travel, including international travel as needed
• Flexible hours including evenings and weekends when required
• Valid driver’s license and personal vehicle for local travel
• Ability to obtain and maintain a corporate credit card (or personal card with a $5,000 limit for expenses).
• Deep expertise in Ireland and Scotland; residency of 12+ months in one or both destinations strongly preferred, or equivalent professional and lived experience.
ABOUT BRENDAN VACATIONS
Brendan Vacations, a proud brand within the TTC Tour Brands, has been the Celtic Expert in travel in North America for over 55 years. We are dedicated to creating authentic and immersive experiences across Scotland and Ireland, ensuring every journey is thoughtfully hand-crafted for each traveler. Our expertise comes from decades of personal connections, long-standing relationships, and deep knowledge of the communities we visit. From the best places to eat and drink to meeting local storytellers, we ensure every guest experiences the heart and soul of our homelands. When you travel with Brendan, we take you personally-because no one knows Scotland and Ireland like we do. We are committed to responsible travel and sustainability, ensuring that the destinations we love are preserved for future generations.
If you require accommodation due to a disability, please notify us in advance so that we can make appropriate arrangements to support your needs.
The Travel Corporation may use automated tools, including AI, to support parts of the recruitment process, such as screening or assessing applications
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
Apply Now
Apply Now
Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.
As a global business with over 100 years of experience in the travel industry, our ethos of being ‘Driven by Service’, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.
OUR VALUES
• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy
POSITION SUMMARY
The Regional Sales Manager is responsible for driving revenue growth and maximizing sales potential within an assigned territory (mid-west US and Eastern Canada) by building strong, trusted relationships with trade partners, increasing brand awareness, and identifying new business opportunities through a consultative sales approach.
As a key ambassador for the Brendan Vacations brand, this role represents the company within the travel industry and broader marketplace, collaborating closely with North American TTC Tour Brands Sales Managers to execute strategic sales initiatives and achieve passenger and revenue goals. The Regional Sales Manager also uncovers growth opportunities by aligning partners with the Brendan Vacations travel styles that best meet their business needs, fostering long-term partnerships and sustainable growth.
KEY RESPONSIBILITIES
Key Responsibility 1
1. Commercial Account & Territory Management
• Own and manage a defined portfolio of accounts, segmented by performance tier, with tailored strategies for retention, growth, and activation
• Deliver against defined KPIs, including revenue growth, passenger volume (PAX), and cost of acquisition
• Develop and maintain a strategic quarterly territory plan, reviewed with sales leadership, focused on high-return activities and accounts
Key Responsibility 2
Data-Driven Sales Performance & Intelligence
• Leverage Salesforce and reporting tools to track performance trends, identify risks, and uncover growth opportunities
• Use account and partner insights to inform prioritization, improve conversion, and guide sales planning
• Reallocate time and resources dynamically based on performance, engagement, and conversion trends
Key Responsibility 3
.Partner Engagement, Enablement & Presentations
• Build strong, consultative relationships with agency owners, decision-makers, and frontline advisors
• Deliver effective presentations, training sessions, webinars, and sales consultations aligned to brand strategy
• Support new partner onboarding through structured early-stage engagement and education plans
Key Responsibility 4
Cross-Selling & Brand Optimization
• Act as a portfolio consultant, recommending the right TTC brands based on partner strengths and customer profiles
• Identify and execute cross-sell opportunities to grow multi-brand participation and share of wallet
• Champion partner-facing tools, booking platforms, and loyalty programs to drive long-term engagement
Key Responsibility 5
Market Intelligence, Innovation & ROI Management
• Serve as the voice of the territory, sharing actionable market insights on competition, partner needs, and advisor sentiment
• Pilot new sales approaches, tools, and engagement strategies, contributing to continuous improvement and scalability
• Manage T&E, co-op marketing, and goodwill budgets with strong ROI accountability and performance focus
ROLE SUCCESS CRITERIA
• Drives strategic sales planning and pipeline management to achieve brand PAX and revenue targets, aligned with KPIs set by sales leadership
• Builds strong, consultative partnerships with travel advisors and agency partners, demonstrating commercial fluency and destination expertise
• Uses data, CRM tools (Salesforce preferred), and clear, engaging presentations to grow account performance and identify opportunities
• Demonstrates adaptability, strong self-management, problem-solving skills, and high accountability for results
KEY INDIVIDUAL TRAITS
A trait is an enduring characteristic that serves as a strong indicator of potential for success in this role.
Select three traits from the list below:
1. Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.
2. Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.
3. Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.
4. Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
5. Curiosity: Driven by lifelong learning, actively seeks new knowledge, skills, and perspectives to enhance performance and personal growth. Embraces continuous learning as a core value.
6. Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals.
7. Service Orientation: Strives to deliver exceptional service with empathy, responsiveness, and a solutions-focused approach.
1. Adaptability
2. Collaborative
3. Service Orientation
YOUR EXPERIENCE AND EXPERTISE
• 3+ years of experience in B2B or B2B2C sales, preferably within the travel, tourism, or hospitality industries.
• Proven success managing a sales territory, driving growth through strategic account planning, execution, and pipeline management.
• Highly proficient in Microsoft Office, with advanced PowerPoint skills for impactful presentations, strong Excel capabilities for data analysis and account management, and experience using web tools and webinar platforms.
• Strategic, consultative sales professional with strong relationship-building skills, a results-driven mindset, and high accountability.
• Clear communicator and adaptable problem-solver with hands-on CRM experience, including Salesforce.
TRAVEL & OTHER REQUIREMENTS
• Work Location: Fully remote
• Travel: International travel required
• Up to 60% overnight travel, including international travel as needed
• Flexible hours including evenings and weekends when required
• Valid driver’s license and personal vehicle for local travel
• Ability to obtain and maintain a corporate credit card (or personal card with a $5,000 limit for expenses).
• Deep expertise in Ireland and Scotland; residency of 12+ months in one or both destinations strongly preferred, or equivalent professional and lived experience.
ABOUT BRENDAN VACATIONS
Brendan Vacations, a proud brand within the TTC Tour Brands, has been the Celtic Expert in travel in North America for over 55 years. We are dedicated to creating authentic and immersive experiences across Scotland and Ireland, ensuring every journey is thoughtfully hand-crafted for each traveler. Our expertise comes from decades of personal connections, long-standing relationships, and deep knowledge of the communities we visit. From the best places to eat and drink to meeting local storytellers, we ensure every guest experiences the heart and soul of our homelands. When you travel with Brendan, we take you personally-because no one knows Scotland and Ireland like we do. We are committed to responsible travel and sustainability, ensuring that the destinations we love are preserved for future generations.
If you require accommodation due to a disability, please notify us in advance so that we can make appropriate arrangements to support your needs.
The Travel Corporation may use automated tools, including AI, to support parts of the recruitment process, such as screening or assessing applications
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
Apply Now
Apply Now