Regional Marketing & Communications Analyst
About Us At Félix , we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus. Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today. About the role We are looking for a Regional Marketing & Communications Analyst to be a key player in scaling our presence across the Central American market (Guatemala, Honduras, El Salvador and Nicaragua). This isn't a traditional corporate role; you will be the guardian of our "tropicalization" strategy, ensuring our brand speaks the local language of each country with precision and authenticity. You will work directly with our Growth team to bridge the gap between high-level strategy and tactical execution. Your mission is to ensure that every script, every influencer, and every offline experiment resonates deeply with the local culture, while maintaining a rigorous focus on reporting and performance metrics. If you have an analytical mindset, a creative/critical eye for content, and the discipline to manage multiple moving parts without letting anything slip through the cracks, this is for you. Responsibilities 1. Content Localization & Influencer Management Tropicalization Excellence: Review scripts, briefs, and creative assets to ensure the tone, slang, and cultural nuances are 100% accurate for each specific country in Central America. Quality Control: Audit content and deliverables to ensure creative pieces, influencers and creators strictly follow approved briefs and brand guidelines. Campaign Management: Maintain a rigorous follow-up on publication dates, ensuring all content goes live on schedule. Sourcing & Curating: Constantly search for and vet new influencer/creators profiles and content ideas that align with Félix’s mission and brand voice. Channel Oversight: Oversee the scheduling of social media calendars and support email marketing campaign execution. Performance Monitoring & Reporting: Continuously track campaigns performance, maintaining up-to-date reports on key metrics to evaluate effectiveness. 2. Acquisition Experiments Tactical Execution: Support the execution of new customer acquisition campaigns across various digital and physical touchpoints. Offline Support: Assist with the logistics of offline marketing experiments, including events and guerrilla marketing tactics in the region. Data-Driven Insights: Own the collection, reporting and documentation of performance metrics for growth experiments. Requirements 3+ years of experience in Marketing, Communications, Advertising, or related roles (including relevant internships, volunteering, or prior jobs that demonstrate ownership). Native-level Spanish and Professional English proficiency are essential for this role . Deep Cultural Fluency: Ability to understand and apply slang, idioms, and local contexts across different Central American countries (Guatemala, Honduras, El Salvador, Nicaragua). Organizational Mastery: A proven track record of meeting tight deadlines and managing multiple projects simultaneously with extreme attention to detail. Tech Savvy: Proficiency in Google Suite and a deep understanding of Social Media platforms and creator ecosystems. Analytical Mindset: Comfortable working with data and performance metrics to report on campaign success. These are the applicable requisites/qualities we are looking for, although equivalent competencies in any of the above will also be considered. What We Offer Competitive salary Initial stock options grant Annual performance bonus Health, dental, and vision plans Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it. Continuous learning opportunities Unlimited PTO Paid parental leave Empowering opportunities for growth in a dynamic entrepreneurial environment Equal Opportunity Employer At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination. Want to learn more about our privacy practices? Check out our Privacy Policy .