Product Marketing Manager – Part Time

Job Description: • Build the Foundation: Audience, Positioning, Messaging • Own the core positioning and messaging for Insense and key product areas. • Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts. • Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use. • Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines. • Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across: Website & landing pages, In-app announcements, Email and lifecycle flows, Social and content • Define launch and adoption KPIs and track how new releases perform. • Make sure users and prospects know about, understand, and use what we build. • Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage. • Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life. • Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language. • Monitor competitors and market trends and turn insight into positioning and product marketing priorities. • Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards. • Train Sales and CX on what we’re launching, who it’s for, and how to talk about it. • Partner with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments. Requirements: • 3 to 6+ years in Product Marketing or a closely related role in B2B SaaS or marketplaces • Strong storytelling and copywriting skills , with hands-on experience creating product messaging for web pages, in-app prompts, lifecycle emails, sales decks, and enablement materials. • Proven experience in feature or product launches and driving adoption , not just awareness • Data-driven, using metrics like adoption, usage, and funnel performance to guide decisions • Proven cross-functional collaboration with Product, Marketing, Sales, and CX • Organized and proactive, comfortable being the first PMM and building the foundation from scratch • Familiarity with product-led or self-serve SaaS products , where users can sign up, try the product, and upgrade on their own (Nice to have) • Experience with influencer marketing or UGC, and with advertising or marketing tools (Nice to have) Benefits: • Forever remote role • Work from anywhere role • Salary in USD commensurate with your experience and location • 15 days of paid time off, plus US holidays (Get one extra day for each year with us.) • Team retreats around the world • International exposure to global clients and employees in AMER + EMEA Apply tot his job