Principal Product Marketing Manager - Amazon Fashion & Fitness

Remote Full-time
Join Our Team and Revolutionize the Future of Fashion and Fitness Shopping
We're seeking an innovative and data-driven Principal Product Marketing Manager to lead the evolution of our personalization and recommendations functions at Amazon Fashion & Fitness. As a strategic thinker with a passion for delivering exceptional customer experiences, you will drive increased relevance and engagement for our customers, creating a unique and personalized shopping experience that resonates with their individual preferences and shopping intentions.
Key Responsibilities:

Lead and define strategy for Amazon Fashion and Fitness's personalization marketing function, driving short-term and long-term strategic plans through data-driven insights
Develop and execute a strategy to support diverse shopping missions across the customer journey, ensuring the shopping experience is tailored to each mission type
Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors
Drive trend detection and model development for personalization, leveraging social listening tools, customer data, and other sources
Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building

Requirements:

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience building, executing, and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Strong understanding and curiosity of the fashion and fitness shopper and trends
Excellent communication skills and experience influencing cross-functional teams

What We Offer:

Competitive salary (base pay ranges from $153,000/year to $252,900/year, depending on location and experience)
Equity, sign-on payments, and other forms of compensation as part of a total compensation package
Full range of medical, financial, and/or other benefits
Opportunity to work with a talented team and contribute to the growth and success of Amazon Fashion & Fitness

How to Apply:
If you're a motivated and innovative marketing professional looking to make a impact, please apply via our internal or external career site. We're committed to a diverse and inclusive workplace and welcome applications from qualified candidates.
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