PR Freelancer (8-10HRS P/M)
Description: We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland. Your Focus Will Be: Securing unpaid media coverage (print, digital, TV, radio) via your personal network Developing compelling PR angles and pitches around: Period underwear innovation Female entrepreneurship Sustainability in fashion Founder story / taboo-breaking content (Optional) Writing blog or editorial content for our website Tasks Important: This is not just a press release distribution job. We need someone with real relationships editors, lifestyle journalists, and media platforms including: Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT Or major online outlets: Refinery29, Journelles, This is Jane Wayne, etc. Requirements: 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred) Proven track record of Tier 1 media placements — please include a portfolio or examples Fluent German speaker and writer (native or near-native level) Confident with brand voice and reputation management Basic copywriting skills for blog posts or founder content Requirements Nice to Have: Experience with DTC or taboo-breaking brands (period care, femtech, wellness) Background in low-budget, high-ROI PR strategies Influencer/celebrity PR experience (optional) Soft Skills: Proactive and self-sufficient Strong journalist relationships Clear and concise communicator Culturally aware of when to push bold messaging versus subtle positioning Benefits Compensation: Budget: Up to €1,000/month Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month) Payment: Monthly invoice, flexible hours — focus is on results