Performance Marketing Manager (iOS Apps | Meta, Google, Apple Search Ads)

Remote Full-time
We are looking for a Performance Marketing Manager/Marketing ADs Expert to manage and scale paid user acquisition for subscription-based iOS apps. You will be responsible for running campaigns, optimizing performance, and driving profitable growth.

Key Responsibilities

-Manage and optimize campaigns on: Meta Ads (Facebook & Instagram), Google App Campaigns, Apple Search Ads.

-Track and improve key metrics: CPI, CPA, ROAS, LTV

-Plan and execute user acquisition strategies

-Work with creative team to develop high-performing ad creatives

-Test and scale winning creatives and campaigns

-Monitor daily performance and optimize accordingly

-Use tools like Appsflyer / Adjust for tracking and attribution

-Manage budgets and allocate spend effectively

Requirements

-Experience in mobile app marketing (iOS preferred)

-Strong hands-on experience with Meta, Google, and Apple -Search Ads

-Understanding of subscription-based app models

-Knowledge of ROAS, LTV, CAC, CPI

-Experience with Appsflyer or Adjust

-Strong analytical and problem-solving skills

Nice to Have

-Experience with AI or SaaS apps

-Experience scaling in US/UK/Canada markets

-Knowledge of SKAdNetwork

Apply Now

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