Performance Creative Strategist, DTC Growth
We are seeking a highly analytical, creatively driven Performance Creative Strategist to accelerate growth across our DTC website channel. This role offers strategy, creative direction, CRM/lifecycle marketing, and affiliate/creator growth across the full customer journey — from first impression to repeat purchase.
This position does not manage paid media buying. Instead, you will be the strategic engine behind what customers see, hear, and respond to — partnering closely with the Director of Marketing (who oversees paid acquisition) to ensure creative, messaging, offers, and affiliate partnerships are engineered to convert and retain.
You must be equally comfortable in performance dashboards and creative brainstorms — someone who can translate data into insight and insight into revenue.
What You’ll Own:
Data & Strategic Vision
• Creative Roadmap: Design and lead full-funnel creative strategy across acquisition and retention.
• Offer Strategy: Develop compelling, conversion-driven offers that increase CTR, CVR, AOV, and LTV and decrease CAC, CPO.
• Full-Funnel Messaging: Direct visual and copy strategy across Ads (creative only), Scripts, Landing Pages, and Retention flows.
• Campaign Architect: Determine which creative concepts to launch, iterate, and scale.
• Post-Mortem Analysis: Deconstruct win/loss data to uncover the “why” behind performance.
• Testing Frameworks: Build structured testing hypotheses to lower CPA and increase LTV.
• Conversion Mapping: Ensure seamless narrative flow from scroll → click → landing page → checkout → post-purchase.
• Trend Awareness: Stay ahead of wellness and consumer trends to keep creative differentiated and current.
Execution & Collaboration
• Partner with Brand, Creative, Paid Media, and Operations teams to align performance and identity.
• Own CRM and lifecycle marketing strategy across email, SMS, and retention initiatives.
• Turn performance insights into clear, actionable creative briefs.
• Create strong feedback loops between paid media, affiliates, and creative to accelerate learning.
• Drive measurable impact on CVR, AOV, LTV, repeat purchase rate, and overall website revenue.
What We’re Looking For
• 4–6+ years in DTC, eCommerce, performance marketing, or growth roles.
• Proven ability to scale revenue through creative strategy and lifecycle marketing.
• Experience building and managing affiliate or creator programs.
• Strong analytical skills — fluent in performance metrics, cohort analysis, attribution, and unit economics.
• Experience with CRM platforms (Klaviyo preferred).
• Ability to balance brand storytelling with disciplined, data-led execution.
• Clear communicator who can align internal teams and external partners around growth objectives.
Success in This Role Looks Like
• Improved conversion rate, AOV, and LTV.
• A profitable, scalable affiliate/creator channel.
• Structured creative testing that produces consistent wins.
• Seamless alignment between paid acquisition, affiliates, and on-site experience.
• A differentiated, high-performing creative voice in the wellness space.
ABOUT OUR COMPANY:
Physician’s Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam’s Club, and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews. We’re continuing to grow rapidly as we work toward our goal of becoming the #1 gut health supplement brand in the US.
Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives.
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business.
We offer an exceptional compensation package which includes:
• Day one health benefits with multiple options to best fit your healthcare needs
• 401k match up to 4%
• Paid maternity and parental leave
• $150/quarter wellness benefit
• $75/month cell phone reimbursement
• $100/month in free company product
• Free lunch twice a week in our Wheat Ridge Office
• Free office snacks
• Paid Holidays
• Generous self-managed paid time off program
• Work-life balance and a fun environment
• Casual dress code
• Mentorship Program
• Professional growth and development within the organization
• Company Annual Bonus, 12-24% bonus targeted dependent on hitting annual goals
• Stock Appreciation Rights Bonus Program
Apply Now
Apply Now
This position does not manage paid media buying. Instead, you will be the strategic engine behind what customers see, hear, and respond to — partnering closely with the Director of Marketing (who oversees paid acquisition) to ensure creative, messaging, offers, and affiliate partnerships are engineered to convert and retain.
You must be equally comfortable in performance dashboards and creative brainstorms — someone who can translate data into insight and insight into revenue.
What You’ll Own:
Data & Strategic Vision
• Creative Roadmap: Design and lead full-funnel creative strategy across acquisition and retention.
• Offer Strategy: Develop compelling, conversion-driven offers that increase CTR, CVR, AOV, and LTV and decrease CAC, CPO.
• Full-Funnel Messaging: Direct visual and copy strategy across Ads (creative only), Scripts, Landing Pages, and Retention flows.
• Campaign Architect: Determine which creative concepts to launch, iterate, and scale.
• Post-Mortem Analysis: Deconstruct win/loss data to uncover the “why” behind performance.
• Testing Frameworks: Build structured testing hypotheses to lower CPA and increase LTV.
• Conversion Mapping: Ensure seamless narrative flow from scroll → click → landing page → checkout → post-purchase.
• Trend Awareness: Stay ahead of wellness and consumer trends to keep creative differentiated and current.
Execution & Collaboration
• Partner with Brand, Creative, Paid Media, and Operations teams to align performance and identity.
• Own CRM and lifecycle marketing strategy across email, SMS, and retention initiatives.
• Turn performance insights into clear, actionable creative briefs.
• Create strong feedback loops between paid media, affiliates, and creative to accelerate learning.
• Drive measurable impact on CVR, AOV, LTV, repeat purchase rate, and overall website revenue.
What We’re Looking For
• 4–6+ years in DTC, eCommerce, performance marketing, or growth roles.
• Proven ability to scale revenue through creative strategy and lifecycle marketing.
• Experience building and managing affiliate or creator programs.
• Strong analytical skills — fluent in performance metrics, cohort analysis, attribution, and unit economics.
• Experience with CRM platforms (Klaviyo preferred).
• Ability to balance brand storytelling with disciplined, data-led execution.
• Clear communicator who can align internal teams and external partners around growth objectives.
Success in This Role Looks Like
• Improved conversion rate, AOV, and LTV.
• A profitable, scalable affiliate/creator channel.
• Structured creative testing that produces consistent wins.
• Seamless alignment between paid acquisition, affiliates, and on-site experience.
• A differentiated, high-performing creative voice in the wellness space.
ABOUT OUR COMPANY:
Physician’s Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam’s Club, and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews. We’re continuing to grow rapidly as we work toward our goal of becoming the #1 gut health supplement brand in the US.
Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives.
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business.
We offer an exceptional compensation package which includes:
• Day one health benefits with multiple options to best fit your healthcare needs
• 401k match up to 4%
• Paid maternity and parental leave
• $150/quarter wellness benefit
• $75/month cell phone reimbursement
• $100/month in free company product
• Free lunch twice a week in our Wheat Ridge Office
• Free office snacks
• Paid Holidays
• Generous self-managed paid time off program
• Work-life balance and a fun environment
• Casual dress code
• Mentorship Program
• Professional growth and development within the organization
• Company Annual Bonus, 12-24% bonus targeted dependent on hitting annual goals
• Stock Appreciation Rights Bonus Program
Apply Now
Apply Now