Part-Time Senior Copywriter

About us: Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results. The opportunity: We’re looking for a highly motivated, creative, and conversion-focused Part-Time Senior Copywriter to join our team. In this role, you’ll own the voice of Parsley Health across key marketing channels, driving performance through smart, compelling, and customer-centered copy. You should have deep experience in consumer marketing (ideally CPG), social, lifecycle marketing, and digital channels—paired with a proactive, batteries-included mindset. You love getting to know your audience, solving for conversion, and constantly improving copy based on performance. You’re not satisfied until every word on our website is right and working. This is a 20-hour/week 1099 contract role reporting into our Growth Marketing Manager. What you’ll do: • Develop a deep understanding of our target audiences and refine our brand voice to engage and convert across every persona. • Craft performance-driven copy for digital marketing channels including email, paid social, landing pages, website, and lifecycle campaigns. • Write with empathy and authority on sensitive health topics, turning complex information into accessible and inspiring copy. • Collaborate closely with the growth, LCM, clinical, and operations teams to align copy with marketing strategy and performance data. • Constantly analyze results and iterate copy based on engagement and conversion performance. • Own copy quality across marketing campaigns, product messaging, paid ads, social media, and select member communications. What you’ll need: • 4+ years of digital copywriting experience with strong direct response and conversion skills—bonus points for health, wellness, or CPG experience. • Strong experience writing across email, paid ads, social, and landing pages with a proven track record of driving action. • Ability to translate scientific or clinical content into clear, engaging consumer language. • A deep understanding of customer psychology, and the ability to write for multiple personas and channels simultaneously. • A “batteries-included” mindset—proactive, resourceful, and energized to make copy better across every asset. • Passion for brand voice, storytelling, and elevating consumer experiences. Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The hourly rate for this role is $60/hour, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process. At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. Important note: In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. Please note: • We will never communicate with you via Microsoft Teams • We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment We look forward to connecting! #LI-Remote Apply tot his job