Paid Search / YouTube Buyer
We are seeking an experienced Paid Search + YouTube Buyer, to help scale our growth efforts across Google & YouTube, as well as other paid media and reporting functions. Come join the revolution and help us shape the future of cookware for everyone.
Time Zone Expectations | Central
Details | Full Time- Exempt
Reporting to | Head of Advertising
• Campaign Strategy: Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.
• YouTube Advertising: Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.
• Paid Search Management: Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.
• Budget Allocation: Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.
• Reporting & Analysis: work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns
• Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation.
• Testing & Incrementality: Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more
• Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
• Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.
• Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
• Management experience of google and youtube campaigns exceeding $50k/month in total budget.
• In-depth knowledge of Google Ads and YouTube advertising platforms.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong understanding of digital marketing trends and best practices.
• Effective communication and collaboration skills.
• Detail-oriented with excellent project management abilities.
• Curiosity & eagerness to understand and own new tools, data, and opportunities
• Proven track record of account ownership
• Communication skills & experience that match a high-powered remote team
• Familiarity with eCommerce analytics tools.
• Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
• Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.
Original job Paid Search / YouTube Buyer posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
Apply Now
Apply Now
Time Zone Expectations | Central
Details | Full Time- Exempt
Reporting to | Head of Advertising
• Campaign Strategy: Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.
• YouTube Advertising: Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.
• Paid Search Management: Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.
• Budget Allocation: Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.
• Reporting & Analysis: work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns
• Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation.
• Testing & Incrementality: Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more
• Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
• Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.
• Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
• Management experience of google and youtube campaigns exceeding $50k/month in total budget.
• In-depth knowledge of Google Ads and YouTube advertising platforms.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong understanding of digital marketing trends and best practices.
• Effective communication and collaboration skills.
• Detail-oriented with excellent project management abilities.
• Curiosity & eagerness to understand and own new tools, data, and opportunities
• Proven track record of account ownership
• Communication skills & experience that match a high-powered remote team
• Familiarity with eCommerce analytics tools.
• Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
• Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus.
Original job Paid Search / YouTube Buyer posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
Apply Now
Apply Now