Paid Media Specialist (Google Ads + Performance Max + Meta Ads) – Small Business / Local Farms
We are looking for a hands-on Paid Media Specialist to manage and optimize advertising campaigns across Google Ads (Search + Performance Max) and Meta Ads (Facebook & Instagram) for a small, experience-based business that hosts seasonal events, ticketed experiences, and local activities.
Our advertising budgets are modest, so we are looking for someone who is scrappy, strategic, and comfortable working with smaller budgets while maximizing performance and efficiency.
This role is ideal for someone who enjoys working with local businesses, events, and seasonal campaigns and knows how to generate strong results without relying on large ad spend.
Google Ads
Manage and optimize Google Search campaigns
Set up and optimize Performance Max (PMax) campaigns
Conduct keyword research and search term optimization
Implement negative keyword strategies
Optimize bidding strategies to maximize conversions and cost efficiency
Meta Ads (Facebook & Instagram)
Build and manage conversion and event-based campaigns
Develop local audience targeting and retargeting strategies
Test creative variations and messaging
Optimize campaigns for ticket sales, visits, and conversions
Optimization & Reporting
Monitor key metrics such as CPA, ROAS, CTR, and conversion rates
Provide clear insights and recommendations
Identify opportunities to improve campaign structure and performance
Help allocate budget across campaigns based on performance
Apply Now
Apply Now
Our advertising budgets are modest, so we are looking for someone who is scrappy, strategic, and comfortable working with smaller budgets while maximizing performance and efficiency.
This role is ideal for someone who enjoys working with local businesses, events, and seasonal campaigns and knows how to generate strong results without relying on large ad spend.
Google Ads
Manage and optimize Google Search campaigns
Set up and optimize Performance Max (PMax) campaigns
Conduct keyword research and search term optimization
Implement negative keyword strategies
Optimize bidding strategies to maximize conversions and cost efficiency
Meta Ads (Facebook & Instagram)
Build and manage conversion and event-based campaigns
Develop local audience targeting and retargeting strategies
Test creative variations and messaging
Optimize campaigns for ticket sales, visits, and conversions
Optimization & Reporting
Monitor key metrics such as CPA, ROAS, CTR, and conversion rates
Provide clear insights and recommendations
Identify opportunities to improve campaign structure and performance
Help allocate budget across campaigns based on performance
Apply Now
Apply Now