Paid Media Specialist; Facebook & Google Ads
Position: Paid Media Specialist (Facebook & Google Ads). Location: Town of Poland Hi there! We are South, and our client is looking for a Paid Media Specialist! Note to Applicants: • Eligibility: This position is open to candidates residing in Latin America. • Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. • Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. About the Role We are looking for a results-driven Paid Media Specialist to plan, launch, and optimize digital advertising campaigns across Facebook/Instagram and Google Ads. This role requires a mix of analytical skills, creativity, and attention to detail to ensure that every campaign delivers measurable results and strong ROI for our clients. Responsibilities • Plan, set up, and manage Facebook Ads and Google Ads campaigns (Search, Display, You Tube). • Conduct keyword research, audience targeting, and competitor analysis. • Write and test ad copy, select creatives, and manage A/B testing. • Monitor performance metrics daily and weekly to identify trends and optimization opportunities. • Adjust bids, budgets, and targeting based on performance and business goals. • Track conversions using Meta Pixel, Google Tag Manager, and Google Analytics (GA4). • Prepare and present campaign performance reports with actionable insights. • Collaborate with the creative and strategy teams to align campaigns with broader marketing objectives. Requirements • Proven experience managing Facebook Ads and Google Ads campaigns. • Strong understanding of performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate). • Experience using Meta Ads Manager, Google Ads, and Google Analytics (GA4). • Excellent analytical and problem-solving skills. • Strong attention to detail and ability to manage multiple campaigns simultaneously. • Fluent in English, both written and verbal. What We Offer • Flexible remote work. • USD compensation + PTOs. • Opportunity to work with international clients. • Collaborative environment focused on performance and growth. If this opportunity sounds good to you, send us your resume! #J-18808-Ljbffr Apply tot his job