Paid Media (PPC) Specialist Needed

Remote Full-time
Long-Term, Full-Time Opportunity

DO NOT CONECT COMPANY DIRECTLY!

Minding Your Media is seeking an experienced Paid Media (PPC) Specialist to join our team in a long-term, growth-focused role. This position is ideal for someone who thrives in performance marketing, understands lead-generation economics, and can manage and scale campaigns across multiple industries.

This is not a short-term contract. We are looking for someone who wants to grow with the agency and take ownership of accounts over time.

Industries You’ll Work In

You will manage and optimize paid media campaigns across a diversified portfolio that may include:

Real estate & investment services

Temporary & corporate housing

Healthcare & medical tourism

Hospitality & international partnerships

Logistics, trucking & transportation

Professional & B2B services

Home Improvment

Campaigns are primarily lead-generation focused, with an emphasis on high-intent traffic and measurable ROI.

Core Responsibilities

Build, manage, and optimize PPC campaigns across:

Google Ads (Search, Display, YouTube)

Meta (Facebook & Instagram)

LinkedIn Ads

TikTok Ads (as applicable)

Conduct keyword research, audience research, and competitive analysis

Write and test ad copy aligned with conversion-focused funnels

Manage budgets, bids, and pacing to hit CPL and ROAS targets

Set up and maintain conversion tracking (GA4, Google Tag Manager, pixels)

Optimize landing page alignment in collaboration with strategy and CRO teams

Implement retargeting and full-funnel paid media strategies

Monitor performance daily and produce clear, actionable reports

Identify scaling opportunities and flag underperforming spend quickly

Collaborate with SEO, creative, and automation teams to support full-funnel growth

Required Experience & Skills

3+ years of hands-on PPC management experience

Strong expertise in Google Ads (Search required; YouTube a plus)

Experience managing Meta Ads for lead generation

Proven ability to optimize for CPL, conversion rate, and lead quality

Solid understanding of tracking, attribution, and funnel metrics

Experience with CRM-integrated lead tracking (HubSpot, GoHighLevel, Salesforce, or similar)

Strong analytical mindset with attention to detail

Ability to manage multiple accounts without sacrificing performance

Clear communication skills (written and verbal)

Preferred (But Not Required)

Experience in real estate, housing, healthcare, or logistics advertising

LinkedIn Ads experience for B2B lead generation

Familiarity with call tracking and offline conversion tracking

Understanding of local SEO + paid media overlap (LSAs, maps traffic)

Experience working in an agency environment

What Success Looks Like in This Role

Campaigns are launched efficiently and optimized proactively

Cost per lead improves over time while volume scales

Clear reporting and insights are delivered without being asked

You take ownership of performance, not just execution

You contribute ideas, testing strategies, and growth opportunities

Why Join Minding Your Media

Long-term role with growth and leadership potential

Diverse industries and non-repetitive campaigns

Performance-focused culture (no vanity metrics)

Opportunity to help build scalable systems, not just manage ads

Direct impact on real businesses and real revenue

Position Type

Long-term, full-time

Remote (with consistent availability during business hours)

How to Apply

Qualified candidates should be prepared to discuss:

Past PPC results and industries worked in

Platforms you manage confidently

Budgets and account sizes you’ve handled

Interview Conducted on Upwork

How you approach optimization and scaling

Minding Your Media is building a core team, not a rotating contractor bench. If you’re looking for stability, ownership, and long-term growth in paid media, we want to hear from you.

Show us your best work for the indsutires provied, if you DONT you will not be considered.

Apply Now

Apply Now
Apply Now

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